Category: Writing

  • Club Med: Going Upscale (Case #4, Notes) Overview Club Mediterranee, a corporation in the…

    Club Med: Going Upscale (Case #4, Notes) Overview Club Mediterranee, a corporation in the all-inclusive resort market, has found that customers preferences have changed. As stated in the case, vacationers are no longer willing to spend large amounts of money for vacations which include many activities that the vacationers are not using as much as they had in the past. This change in preference poses a problem for the company because Club Med s competition has not been able to customize travel packages for each customer at prices that vacationers feel more comfortable with.

  • 1. Where were Wal-Mart’s questionable payments made, and where did this result in serious damage to.

    1. Where were Wal-Mart’s questionable payments made, and where did this result in serious damage to the company and its executives? Why? 2. The “gestores” payments were made to third parties, who then bribed local officials. How would a company ensure that its third party vendors are operating within the law? 3. Some of Wal-Mart’s senior executives knew about the bribes, but did not take any effective actions to curtail this activity. What steps should the board of directors take to ensure that systems and internal controls are in place so that they are involved about questionable managerial activities and actions? 4. Wal-Mart Mexico seemed to have a culture of the goal justifying the means. How can the board of directors ensure that the operational activities of the company do not subvert proper governance objectives? Wal-Mart has a brand image that triggers strong reactions in North America, particularly from people whose businesses have been damaged by the company’s overpowering competition with low prices and vast selection, and by those who value the small business-small town culture that has been supplanted. The company doesn’t need any more controversy, and has taken on causes such as environmental sustainability and rushing aid to hurricane victims, partly to build brand support. Consequently, according to the New York Times,1 from September 2005 when a report of significant bribery in Wal-Mart de Mexico was received, senior officers in Mexico and then the Unit

  • 1. What were the main challenges faced by JUNAEB? 2. What operation research methodologies were…

    1. What were the main challenges faced by JUNAEB? 2. What operation research methodologies were employed in achieving homogeneity across territorial units? 3. What other approaches could you use in this case study?

  • 1. What skills does Black think employees need to work successfully in the area of HR? 2. What are..

    1. What skills does Black think employees need to work successfully in the area of HR? 2. What are some of the outcomes of the company s new HR strategy? 3. What do you think might be some of the challenges of establishing HR policies for a global company? 4. What types of situations do you think might require an HR manager to say “no”?

  • 1. Was Nintendo just lucky, or does the Wii’s success have strategic merit? 2. Has Nintendo put the.

    1. Was Nintendo just lucky, or does the Wii’s success have strategic merit? 2. Has Nintendo put the “fad” question to rest? State a case as to why the Wii is or is not here to stay. 3. In which stage of the product life cycle is the Wii? Based on that stage, is Nintendo employing good marketing mix strategies? 4. Develop a strategy for the Wii’s next product life cycle phase. 5. Discuss the potential threats to Nintendo’s future success. What will help Nintendo avoid a premature decline for the Wii? In the world of video games, Nintendo has been a household name for nearly three decades. After all, it was one of the pioneers of home video game consoles with the Nintendo Entertainment System in the early 1980s. It continued as the market leader with its Super Nintendo and Nintendo 64 systems. But in the mid-1990s, all that began to change. Along came Sony with its Playstation and Playstation 2, and Microsoft introduced the Xbox. Before long, Nintendo was reduced to a fraction of its former glory, running a distant third in a highly competitive market.

  • 1. Think about the research evidence discussed in the book. Would you expect the Sullivan & Cromwell

    1. Think about the research evidence discussed in the book. Would you expect the Sullivan & Cromwell associates to feel their pay structure is fair? What comparisons would they likely make? What work behaviors would you expect Sullivan & Cromwell’s pay structure to motivate? Explain. 2. What about associates who joined the firm four years ago? If the salaries for new associates increased by $20,000, what would you recommend for other levels in the structure? Explain. 3. Partners make around 10 times the highest-paid associates. A Wall Street Journal writer laments that law firms form “giant pyramids. (in which) associates at the bottom funnel money to partners at the top.” What is missing from the writer’s analysis? Hint: Speculate about the likely differences in content and value of the work performed by partners compared to associates. Any parallels to Merrill Lynch’s FAs and SVPIs? 4. A few years ago, Sullivan & Cromwell announced that year-end bonuses will be cut in half, with a maximum of $17,500 for early-career associates and $32,500 for eighth-year associates. However, last year, bonuses ranged from $2,500 to $20,000 and for the current year, bonuses are estimated to be $1,000 to $5,000. Should Sullivan & Cromwell be concerned about difficulties in recruiting or retention? 5. How does the Sullivan & Cromwell approach to compensation differ from that of Dewy & LeBoeuf? What are the advantages and disadvantages of each approach?

  • 1. Some Web sites are not very useful, functional, or well organized. Why do you believe that Web…

    1. Some Web sites are not very useful, functional, or well organized. Why do you believe that Web sites are approached differently than other software development initiatives? What did Wells Fargo do differently? 2. Consider the feature that the consumer could remain anonymous for as long as they wished. Why would it be beneficial to have the prospective home financing customer anonymous? Why would Wells Fargo encourage (or require) the consumer to contact a representative? Would this interaction increase the likelihood of closing the sale? 3. Wells Fargo said that “We also were mindful that each consumer comes to the transaction with a different level of understanding and with different styles of learning.” What challenges does that create for the bank and its Web site design? Is the marketing of home financing different than marketing other service products?

  • As the owner of Paradise Sportswear in Hawaii, Robert Hedin was nearly done in by Hurricane Iniki in

    As the owner of Paradise Sportswear in Hawaii, Robert Hedin was nearly done in by Hurricane Iniki in 1992, which wiped out his first silk-screened and airbrushed T-shirt business. He tried again, but then Hawaii s red dirt started seeping into his warehouse and ruining his inventory. Finally, a friend suggested that he stop trying to fight Mother Nature. Hedin took the hint: He mortgaged his condo and began producing Red Dirt Shirts, all made with dye created from the troublesome local dirt. Bingo. Hedin s Red Dirt Sportswear designs are so popular, they re being snapped up by locals and tourists in Hedin s eight Paradise Sportswear retail outlets and in every Kmart on the islands. Hedin even added a new line, Lava Blues, made with real Hawaiian lava rock. “You can make 500 shirts with a bucket of dirt,” grins Hedin as he shows you around the operation on your first day. He s just a few years away from the usual retirement age, but he looks like a kid who s finally found the right playground. Recently, Hedin decided to capitulate to all the requests he s received from retail outlets on the mainland. Buyers kept coming to the islands on vacation, discovering Hedin s “natural” sportswear, and begging him to set up a deal. For a long time, his answer was no; he simply couldn t handle the extra work. But now he s hired you. As special sales representative, you ll help Hedin expand slowly into this new territory, starting with one store. Wholesaling to the local Kmarts is

  • 1. In what way does the political environment in Vietnam pose both an opportunity and a threat for..

    1. In what way does the political environment in Vietnam pose both an opportunity and a threat for American MNCs seeking to do business there? 2. Why are U.S. multinationals so interested in going into Vietnam? How much potential does the country offer? How might Vietnam compare to China as a place to do business? 3. Will there be any opportunities in Vietnam for high-tech American firms? Why or why not?

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