Tag: Valuation & Market Analysis

[Solved] Unit7

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[>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management) See attached and example template **files (2)** – ## Unit7.docx – ## IC-Nonprofit-Business-Plan-10928_PDF.pdf **## Unit7.docx** **Purpose** · Develop a comprehensive one-year business pl…

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Assignment Prompt & Instructions

[>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management)

See attached and example template

**files (2)**

– ## Unit7.docx

– ## IC-Nonprofit-Business-Plan-10928_PDF.pdf

**## Unit7.docx**

**Purpose**

· Develop a comprehensive one-year business plan for a new nonprofit or audit an existing nonprofit's operations.

· Include standard business plan components and elements unique to nonprofit organizations.

**Task**

Throughout this course, you have been developing various components of your business plan, including budgeting, competitor analysis, organizational structure, volunteer management, and marketing/communication plans.

For this assignment, you will complete a one-year business plan for your new nonprofit or conduct an audit of an existing nonprofit.

· Focus on key operational and planning elements that will drive the organization's success over the next year.

· You may utilize a
[template](https://www.smartsheet.com/content/non-profit-business-plan-templates), modify it to align with your specific requirements, or create your own from scratch.

**Include the following sections**

**Executive Summary**:

Summarize the mission, goals, key components and recommendations included in your business plan.

**Organization Description and Mission Alignment**:

Provide detailed information about the nonprofit, including its history, top leadership, mission, vision, and values.

**Programs and Services**:

Outline the specific programs and services the nonprofit offers or intends to offer.

For current nonprofits, assess the effectiveness and impact of current programs and services.

Conduct a market analysis of the nonprofit landscape, focusing on identifying potential collaborators, competitors, and immediate market dynamics.

**Market Analysis:**

Conduct a practical analysis of the nonprofit landscape, focusing on identifying potential collaborators, competitors, and immediate market dynamics relevant to operational planning for the next year.

**Mission Alignment**:

Assess the current (or proposed) mission to ensure it effectively guides the organization's operational activities and objectives.

**Target Audience**:

Define the demographic or community the nonprofit aims to serve.

Identify additional target audiences.

**Marketing and Communication Plan**:

Outline the one-year marketing and communication plan to promote the nonprofit's mission effectively.

For existing nonprofits, evaluate the nonprofit's marketing and communication efforts and suggest improvements for the upcoming year.

**Organization Structure and Governance**:

Detail the organizational structure, including roles and responsibilities.

Highlight governance practices, emphasizing board development.

For current nonprofits, evaluate the effectiveness of the board and leadership in achieving the organization's mission over the next year.

**Volunteer and Staff Management**:

For existing nonprofits, assess volunteer and staff management practices, including recruitment and training.

For new nonprofits, create a plan for volunteer and staff management practices.

**Technology and Data Analytics tools**:

Conduct comprehensive analysis and strategic identification of Technology and Data Analytics tools.

**Fundraising and Financial Plan**:

Describe the fundraising plans and financial projections for the next year.

Include a budget, sources of revenue, and a sustainability plan.

For current nonprofits, review the financial statements, budget, and financial health of the organization. Analyze current fundraising strategies and propose potential improvements.

**Evaluation and Recommendations**:

Evaluate the effectiveness of the nonprofit's current operations (for the audit option) or proposed business plan (for the new nonprofit option).

Provide recommendations for improvement based on the evaluation findings.

Develop an action plan for implementing suggested changes over the next year.

**Submission**

· Submit a comprehensive business plan or audit report.

· Complete your assignment in business document format:

· Single-spaced with double spacing between paragraphs

· 12-point Arial or Times New Roman Font

· 1-inch margins

**## IC-Nonprofit-Business-Plan-10928_PDF.pdf**

CONFIDENTIAL

Page 1

NONPROFIT BUSINESS PLAN

DATE PREPARED

CONTACT

NONPROFIT BUSINESS
PLAN TEMPLATE

[https://bit.ly/3ldRs6R](https://bit.ly/3ldRs6R)

CONFIDENTIAL

Page 2

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY ……………………………………………………………………………………………….. 3

2. COMPANY OVERVIEW ………………………………………………………………………………………………. 4

2.1 COMPANY BACKGROUND …………………………………………………………………………………. 4

2.2 MANAGEMENT TEAM …………………………………………………………………………………………. 4

3. PRODUCTS AND SERVICES …………………………………………………………………………………………. 4

4. MARKET ANALYSIS …………………………………………………………………………………………………….. 6

4.1 MARKET AND INDUSTRY OVERVIEW …………………………………………………………………….. 6

4.2 TARGET MARKET …………………………………………………………………………………………………. 6

4.3 COMPETITION…………………………………………………………………………………………………….. 6

5. MARKETING PLAN ……………………………………………………………………………………………………… 7

5.1 MARKETING STRATEGY ……………………………………………………………………………………….. 7

5.2 POSITIONING ……………………………………………………………………………………………………… 7

5.3 PROMOTION ……………………………………………………………………………………………………… 7

5.4 DISTRIBUTION ……………………………………………………………………………………………………… 8

6. IMPLEMENTATION PLAN …………………………………………………………………………………………….. 8

6.1 PERSONNEL PLAN ………………………………………………………………………………………………. 8

6.2 SWOT ANALYSIS …………………………………………………………………………………………………. 9

6.3 TIMELINE OF MILESTONES…………………………………………………………………………………….. 9

7. FINANCIAL PLAN AND STATEMENTS ………………………………………………………………………….. 10

7.1 KEY ASSUMPTIONS ……………………………………………………………………………………………. 10

7.2 SALES FORECAST ………………………………………………………………………………………………. 10

7.3 BREAK-EVEN ANALYSIS ……………………………………………………………………………………… 11

7.4 PROJECTED INCOME STATEMENT ………………………………………………………………………. 11

7.5 PROJECTED CASH FLOW STATEMENT …………………………………………………………………. 12

7.6 PROJECTED BALANCE SHEET …………………………………………………………………………….. 12

8. APPENDIX ……………………………………………………………………………………………………………….. 13

CONFIDENTIAL

Page 3

1. EXECUTIVE SUMMARY

CONFIDENTIAL

Page 4

2. COMPANY OVERVIEW

2.1 COMPANY BACKGROUND

2.2 MANAGEMENT TEAM

3. PRODUCTS AND SERVICES

CONFIDENTIAL

Page 5

Here are some examples of our offerings: (insert images below)

Currently, we use the following suppliers/vendors:

VENDOR 1 VENDOR 2

NAME NAME

LOCATION LOCATION

SUPPLIES
PROVIDED TO
BUSINESS

SUPPLIES
PROVIDED TO
BUSINESS

PAYMENT
TERMS

PAYMENT
TERMS

CONFIDENTIAL

Page 6

4. MARKET ANALYSIS

4.1 MARKET AND INDUSTRY OVERVIEW

4.2 TARGET MARKET

According to our market research, our target customers have the following characteristics in common:

SEGMENT 1 SEGMENT 2

AGE AGE

GENDER GENDER

OCCUPATION OCCUPATION

INCOME LEVEL INCOME LEVEL

HIGHEST LEVEL OF
EDUCATION

HIGHEST LEVEL OF
EDUCATION

MARITAL STATUS MARITAL STATUS

4.3 COMPETITION

CONFIDENTIAL

Page 7

5. MARKETING PLAN

5.1 MARKETING STRATEGY

5.2 POSITIONING

5.3 PROMOTION

CONFIDENTIAL

Page 8

5.4 DISTRIBUTION

6. IMPLEMENTATION PLAN

6.1 PERSONNEL PLAN

PERSONNEL

TOTAL PAYROLL

CONFIDENTIAL

Page 9

6.2 SWOT ANALYSIS

STRENGTHS (INTERNAL) WEAKNESSES (INTERNAL)

1. 1.

2. 2.

3. 3.

OPPORTUNITY (EXTERNAL) THREATS (EXTERNAL)

1. 1.

2. 2.

3. 3.

6.3 TIMELINE OF MILESTONES

Below is the timeline we anticipate to complete key activities:

CONFIDENTIAL

Page 10

7. FINANCIAL PLAN AND STATEMENTS

7.1 KEY ASSUMPTIONS

7.2 SALES FORECAST

Insert chart and or graph depicting your sales forecasts below:

CONFIDENTIAL

Page 11

7.3 BREAK-EVEN ANALYSIS

Insert chart and or graph depicting your breakeven point below:

7.4 PROJECTED INCOME STATEMENT

Insert Projected Income Statement Below:

CONFIDENTIAL

Page 12

7.5 PROJECTED CASH FLOW STATEMENT

Insert projected cash flow statement below:

7.6 PROJECTED BALANCE SHEET

Insert projected balance sheet below:

CONFIDENTIAL

Page 13

8. APPENDIX

CONFIDENTIAL

Page 14

FILL-IN-THE-BLANK SMALL
BUSINESS PLAN TEMPLATE

DISCLAIMER

Any articles, templates, or information provided by Smartsheet on the website are for reference
only. While we strive to keep the information up to date and correct, we make no representations
or warranties of any kind, express or implied, about the completeness, accuracy, reliability,
suitability, or availability with respect to the website or the information, articles, templates, or
related graphics contained on the website. Any reliance you place on such information is
therefore strictly at your own risk.

001. LOCATION:
002. LOCATION_2:
003. SUPPLIES PROVIDED TO BUSINESS:
004. SUPPLIES PROVIDED TO BUSINESS_2:
005. PAYMENT TERMS:
006. PAYMENT TERMS_2:
007. AGE:
008. AGE_2:
009. GENDER:
010. GENDER_2:
011. OCCUPATION:
012. OCCUPATION_2:
013. INCOME LEVEL:
014. INCOME LEVEL_2:
015. HIGHEST LEVEL OF EDUCATION:
016. HIGHEST LEVEL OF EDUCATION_2:
017. MARITAL STATUS:
018. MARITAL STATUS_2:
019. YEAR 1POSITION 1:
020. YEAR 2POSITION 1:
021. YEAR 3POSITION 1:
022. YEAR 1POSITION 2:
023. YEAR 2POSITION 2:
024. YEAR 3POSITION 2:
025. YEAR 1POSITION 3:
026. YEAR 2POSITION 3:
027. YEAR 3POSITION 3:
028. YEAR 1POSITION 4:
029. YEAR 2POSITION 4:
030. YEAR 3POSITION 4:
031. YEAR 1TOTAL PAYROLL:
032. YEAR 2TOTAL PAYROLL:
033. YEAR 3TOTAL PAYROLL:
034. 1:
035. 1_2:
036. 2:
037. 2_2:
038. 3:
039. 3_2:
040. 1_3:
041. 1_4:
042. 2_3:
043. 2_4:
044. 3_3:
045. 3_4:
046. Attached here are the documents that support the i nformat on prov ded n the p an nc ud ng and Poss i b l e i tems to attach Deta ed market research Resumes of key peop l e Industry nformat on Profess i ona l references Support i ng mater i a l:
047. NONPROFIT ORGANIZATION NAME: NONPROFIT ORGANIZATION NAME
048. DATE PREPARED: 00/00/0000
049. CONTACT: Contact Name
Contact Email Address
Phone Number

Street Address
City, State and Zip

webaddress.com

050. Text26: PRESENTED TO:
051. Text27:
052. Text28:
053. Text283:
054. Text282:
055. Text281:
056. Text29:
057. Text30:
058. Text31:
059. Image32_af_image:
060. Image32_af_image8:
061. Image32_af_image7:
062. Image32_af_image6:
063. Image32_af_image5:
064. Image32_af_image4:
065. Image32_af_image3:
066. Image32_af_image2:
067. Image32_af_image1:
068. NAME_2:
069. NAME_1:
070. Text33:
071. Text34:
072. Text35:
073. Text36:
074. Text37:
075. Text38:
076. Text39:
077. Text40:
078. Text402:
079. Text401:
080. Text41:
081. Text42:
082. Text43:
083. Image44_af_image:
084. Text45:
085. Image46_af_image:
086. Image47_af_image:
087. Image48_af_image:
088. Image49_af_image:
089. Text50:
090. Text5011:
091. Text5010:
092. Text509:
093. Text508:
094. Text507:
095. Text506:
096. Text505:
097. Text504:
098. Text503:
099. Text502:
100. Text501:

**## IC-Nonprofit-Business-Plan-10928_PDF.pdf**

CONFIDENTIAL

Page 1

NONPROFIT BUSINESS PLAN

DATE PREPARED

CONTACT

NONPROFIT BUSINESS
PLAN TEMPLATE

[https://bit.ly/3ldRs6R](https://bit.ly/3ldRs6R)

CONFIDENTIAL

Page 2

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY ……………………………………………………………………………………………….. 3

2. COMPANY OVERVIEW ………………………………………………………………………………………………. 4

2.1 COMPANY BACKGROUND …………………………………………………………………………………. 4

2.2 MANAGEMENT TEAM …………………………………………………………………………………………. 4

3. PRODUCTS AND SERVICES …………………………………………………………………………………………. 4

4. MARKET ANALYSIS …………………………………………………………………………………………………….. 6

4.1 MARKET AND INDUSTRY OVERVIEW …………………………………………………………………….. 6

4.2 TARGET MARKET …………………………………………………………………………………………………. 6

4.3 COMPETITION…………………………………………………………………………………………………….. 6

5. MARKETING PLAN ……………………………………………………………………………………………………… 7

5.1 MARKETING STRATEGY ……………………………………………………………………………………….. 7

5.2 POSITIONING ……………………………………………………………………………………………………… 7

5.3 PROMOTION ……………………………………………………………………………………………………… 7

5.4 DISTRIBUTION ……………………………………………………………………………………………………… 8

6. IMPLEMENTATION PLAN …………………………………………………………………………………………….. 8

6.1 PERSONNEL PLAN ………………………………………………………………………………………………. 8

6.2 SWOT ANALYSIS …………………………………………………………………………………………………. 9

6.3 TIMELINE OF MILESTONES…………………………………………………………………………………….. 9

7. FINANCIAL PLAN AND STATEMENTS ………………………………………………………………………….. 10

7.1 KEY ASSUMPTIONS ……………………………………………………………………………………………. 10

7.2 SALES FORECAST ………………………………………………………………………………………………. 10

7.3 BREAK-EVEN ANALYSIS ……………………………………………………………………………………… 11

7.4 PROJECTED INCOME STATEMENT ………………………………………………………………………. 11

7.5 PROJECTED CASH FLOW STATEMENT …………………………………………………………………. 12

7.6 PROJECTED BALANCE SHEET …………………………………………………………………………….. 12

8. APPENDIX ……………………………………………………………………………………………………………….. 13

CONFIDENTIAL

Page 3

1. EXECUTIVE SUMMARY

CONFIDENTIAL

Page 4

2. COMPANY OVERVIEW

2.1 COMPANY BACKGROUND

2.2 MANAGEMENT TEAM

3. PRODUCTS AND SERVICES

CONFIDENTIAL

Page 5

Here are some examples of our offerings: (insert images below)

Currently, we use the following suppliers/vendors:

VENDOR 1 VENDOR 2

NAME NAME

LOCATION LOCATION

SUPPLIES
PROVIDED TO
BUSINESS

SUPPLIES
PROVIDED TO
BUSINESS

PAYMENT
TERMS

PAYMENT
TERMS

CONFIDENTIAL

Page 6

4. MARKET ANALYSIS

4.1 MARKET AND INDUSTRY OVERVIEW

4.2 TARGET MARKET

According to our market research, our target customers have the following characteristics in common:

SEGMENT 1 SEGMENT 2

AGE AGE

GENDER GENDER

OCCUPATION OCCUPATION

INCOME LEVEL INCOME LEVEL

HIGHEST LEVEL OF
EDUCATION

HIGHEST LEVEL OF
EDUCATION

MARITAL STATUS MARITAL STATUS

4.3 COMPETITION

CONFIDENTIAL

Page 7

5. MARKETING PLAN

5.1 MARKETING STRATEGY

5.2 POSITIONING

5.3 PROMOTION

CONFIDENTIAL

Page 8

5.4 DISTRIBUTION

6. IMPLEMENTATION PLAN

6.1 PERSONNEL PLAN

PERSONNEL

TOTAL PAYROLL

CONFIDENTIAL

Page 9

6.2 SWOT ANALYSIS

STRENGTHS (INTERNAL) WEAKNESSES (INTERNAL)

1. 1.

2. 2.

3. 3.

OPPORTUNITY (EXTERNAL) THREATS (EXTERNAL)

1. 1.

2. 2.

3. 3.

6.3 TIMELINE OF MILESTONES

Below is the timeline we anticipate to complete key activities:

CONFIDENTIAL

Page 10

7. FINANCIAL PLAN AND STATEMENTS

7.1 KEY ASSUMPTIONS

7.2 SALES FORECAST

Insert chart and or graph depicting your sales forecasts below:

CONFIDENTIAL

Page 11

7.3 BREAK-EVEN ANALYSIS

Insert chart and or graph depicting your breakeven point below:

7.4 PROJECTED INCOME STATEMENT

Insert Projected Income Statement Below:

CONFIDENTIAL

Page 12

7.5 PROJECTED CASH FLOW STATEMENT

Insert projected cash flow statement below:

7.6 PROJECTED BALANCE SHEET

Insert projected balance sheet below:

CONFIDENTIAL

Page 13

8. APPENDIX

CONFIDENTIAL

Page 14

FILL-IN-THE-BLANK SMALL
BUSINESS PLAN TEMPLATE

DISCLAIMER

Any articles, templates, or information provided by Smartsheet on the website are for reference
only. While we strive to keep the information up to date and correct, we make no representations
or warranties of any kind, express or implied, about the completeness, accuracy, reliability,
suitability, or availability with respect to the website or the information, articles, templates, or
related graphics contained on the website. Any reliance you place on such information is
therefore strictly at your own risk.

001. LOCATION:
002. LOCATION_2:
003. SUPPLIES PROVIDED TO BUSINESS:
004. SUPPLIES PROVIDED TO BUSINESS_2:
005. PAYMENT TERMS:
006. PAYMENT TERMS_2:
007. AGE:
008. AGE_2:
009. GENDER:
010. GENDER_2:
011. OCCUPATION:
012. OCCUPATION_2:
013. INCOME LEVEL:
014. INCOME LEVEL_2:
015. HIGHEST LEVEL OF EDUCATION:
016. HIGHEST LEVEL OF EDUCATION_2:
017. MARITAL STATUS:
018. MARITAL STATUS_2:
019. YEAR 1POSITION 1:
020. YEAR 2POSITION 1:
021. YEAR 3POSITION 1:
022. YEAR 1POSITION 2:
023. YEAR 2POSITION 2:
024. YEAR 3POSITION 2:
025. YEAR 1POSITION 3:
026. YEAR 2POSITION 3:
027. YEAR 3POSITION 3:
028. YEAR 1POSITION 4:
029. YEAR 2POSITION 4:
030. YEAR 3POSITION 4:
031. YEAR 1TOTAL PAYROLL:
032. YEAR 2TOTAL PAYROLL:
033. YEAR 3TOTAL PAYROLL:
034. 1:
035. 1_2:
036. 2:
037. 2_2:
038. 3:
039. 3_2:
040. 1_3:
041. 1_4:
042. 2_3:
043. 2_4:
044. 3_3:
045. 3_4:
046. Attached here are the documents that support the i nformat on prov ded n the p an nc ud ng and Poss i b l e i tems to attach Deta ed market research Resumes of key peop l e Industry nformat on Profess i ona l references Support i ng mater i a l:
047. NONPROFIT ORGANIZATION NAME: NONPROFIT ORGANIZATION NAME
048. DATE PREPARED: 00/00/0000
049. CONTACT: Contact Name
Contact Email Address
Phone Number

Street Address
City, State and Zip

webaddress.com

050. Text26: PRESENTED TO:
051. Text27:
052. Text28:
053. Text283:
054. Text282:
055. Text281:
056. Text29:
057. Text30:
058. Text31:
059. Image32_af_image:
060. Image32_af_image8:
061. Image32_af_image7:
062. Image32_af_image6:
063. Image32_af_image5:
064. Image32_af_image4:
065. Image32_af_image3:
066. Image32_af_image2:
067. Image32_af_image1:
068. NAME_2:
069. NAME_1:
070. Text33:
071. Text34:
072. Text35:
073. Text36:
074. Text37:
075. Text38:
076. Text39:
077. Text40:
078. Text402:
079. Text401:
080. Text41:
081. Text42:
082. Text43:
083. Image44_af_image:
084. Text45:
085. Image46_af_image:
086. Image47_af_image:
087. Image48_af_image:
088. Image49_af_image:
089. Text50:
090. Text5011:
091. Text5010:
092. Text509:
093. Text508:
094. Text507:
095. Text506:
096. Text505:
097. Text504:
098. Text503:
099. Text502:
100. Text501:

**## Unit7.docx**

**Purpose**

· Develop a comprehensive one-year business plan for a new nonprofit or audit an existing nonprofit's operations.

· Include standard business plan components and elements unique to nonprofit organizations.

**Task**

Throughout this course, you have been developing various components of your business plan, including budgeting, competitor analysis, organizational structure, volunteer management, and marketing/communication plans.

For this assignment, you will complete a one-year business plan for your new nonprofit or conduct an audit of an existing nonprofit.

· Focus on key operational and planning elements that will drive the organization's success over the next year.

· You may utilize a
[template](https://www.smartsheet.com/content/non-profit-business-plan-templates), modify it to align with your specific requirements, or create your own from scratch.

**Include the following sections**

**Executive Summary**:

Summarize the mission, goals, key components and recommendations included in your business plan.

**Organization Description and Mission Alignment**:

Provide detailed information about the nonprofit, including its history, top leadership, mission, vision, and values.

**Programs and Services**:

Outline the specific programs and services the nonprofit offers or intends to offer.

For current nonprofits, assess the effectiveness and impact of current programs and services.

Conduct a market analysis of the nonprofit landscape, focusing on identifying potential collaborators, competitors, and immediate market dynamics.

**Market Analysis:**

Conduct a practical analysis of the nonprofit landscape, focusing on identifying potential collaborators, competitors, and immediate market dynamics relevant to operational planning for the next year.

**Mission Alignment**:

Assess the current (or proposed) mission to ensure it effectively guides the organization's operational activities and objectives.

**Target Audience**:

Define the demographic or community the nonprofit aims to serve.

Identify additional target audiences.

**Marketing and Communication Plan**:

Outline the one-year marketing and communication plan to promote the nonprofit's mission effectively.

For existing nonprofits, evaluate the nonprofit's marketing and communication efforts and suggest improvements for the upcoming year.

**Organization Structure and Governance**:

Detail the organizational structure, including roles and responsibilities.

Highlight governance practices, emphasizing board development.

For current nonprofits, evaluate the effectiveness of the board and leadership in achieving the organization's mission over the next year.

**Volunteer and Staff Management**:

For existing nonprofits, assess volunteer and staff management practices, including recruitment and training.

For new nonprofits, create a plan for volunteer and staff management practices.

**Technology and Data Analytics tools**:

Conduct comprehensive analysis and strategic identification of Technology and Data Analytics tools.

**Fundraising and Financial Plan**:

Describe the fundraising plans and financial projections for the next year.

Include a budget, sources of revenue, and a sustainability plan.

For current nonprofits, review the financial statements, budget, and financial health of the organization. Analyze current fundraising strategies and propose potential improvements.

**Evaluation and Recommendations**:

Evaluate the effectiveness of the nonprofit's current operations (for the audit option) or proposed business plan (for the new nonprofit option).

Provide recommendations for improvement based on the evaluation findings.

Develop an action plan for implementing suggested changes over the next year.

**Submission**

· Submit a comprehensive business plan or audit report.

· Complete your assignment in business document format:

· Single-spaced with double spacing between paragraphs

· 12-point Arial or Times New Roman Font

· 1-inch margins

**## IC-Nonprofit-Business-Plan-10928_PDF.pdf**

CONFIDENTIAL

Page 1

NONPROFIT BUSINESS PLAN

DATE PREPARED

CONTACT

NONPROFIT BUSINESS
PLAN TEMPLATE

[https://bit.ly/3ldRs6R](https://bit.ly/3ldRs6R)

CONFIDENTIAL

Page 2

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY ……………………………………………………………………………………………….. 3

2. COMPANY OVERVIEW ………………………………………………………………………………………………. 4

2.1 COMPANY BACKGROUND …………………………………………………………………………………. 4

2.2 MANAGEMENT TEAM …………………………………………………………………………………………. 4

3. PRODUCTS AND SERVICES …………………………………………………………………………………………. 4

4. MARKET ANALYSIS …………………………………………………………………………………………………….. 6

4.1 MARKET AND INDUSTRY OVERVIEW …………………………………………………………………….. 6

4.2 TARGET MARKET …………………………………………………………………………………………………. 6

4.3 COMPETITION…………………………………………………………………………………………………….. 6

5. MARKETING PLAN ……………………………………………………………………………………………………… 7

5.1 MARKETING STRATEGY ……………………………………………………………………………………….. 7

5.2 POSITIONING ……………………………………………………………………………………………………… 7

5.3 PROMOTION ……………………………………………………………………………………………………… 7

5.4 DISTRIBUTION ……………………………………………………………………………………………………… 8

6. IMPLEMENTATION PLAN …………………………………………………………………………………………….. 8

6.1 PERSONNEL PLAN ………………………………………………………………………………………………. 8

6.2 SWOT ANALYSIS …………………………………………………………………………………………………. 9

6.3 TIMELINE OF MILESTONES…………………………………………………………………………………….. 9

7. FINANCIAL PLAN AND STATEMENTS ………………………………………………………………………….. 10

7.1 KEY ASSUMPTIONS ……………………………………………………………………………………………. 10

7.2 SALES FORECAST ………………………………………………………………………………………………. 10

7.3 BREAK-EVEN ANALYSIS ……………………………………………………………………………………… 11

7.4 PROJECTED INCOME STATEMENT ………………………………………………………………………. 11

7.5 PROJECTED CASH FLOW STATEMENT …………………………………………………………………. 12

7.6 PROJECTED BALANCE SHEET …………………………………………………………………………….. 12

8. APPENDIX ……………………………………………………………………………………………………………….. 13

CONFIDENTIAL

Page 3

1. EXECUTIVE SUMMARY

CONFIDENTIAL

Page 4

2. COMPANY OVERVIEW

2.1 COMPANY BACKGROUND

2.2 MANAGEMENT TEAM

3. PRODUCTS AND SERVICES

CONFIDENTIAL

Page 5

Here are some examples of our offerings: (insert images below)

Currently, we use the following suppliers/vendors:

VENDOR 1 VENDOR 2

NAME NAME

LOCATION LOCATION

SUPPLIES
PROVIDED TO
BUSINESS

SUPPLIES
PROVIDED TO
BUSINESS

PAYMENT
TERMS

PAYMENT
TERMS

CONFIDENTIAL

Page 6

4. MARKET ANALYSIS

4.1 MARKET AND INDUSTRY OVERVIEW

4.2 TARGET MARKET

According to our market research, our target customers have the following characteristics in common:

SEGMENT 1 SEGMENT 2

AGE AGE

GENDER GENDER

OCCUPATION OCCUPATION

INCOME LEVEL INCOME LEVEL

HIGHEST LEVEL OF
EDUCATION

HIGHEST LEVEL OF
EDUCATION

MARITAL STATUS MARITAL STATUS

4.3 COMPETITION

CONFIDENTIAL

Page 7

5. MARKETING PLAN

5.1 MARKETING STRATEGY

5.2 POSITIONING

5.3 PROMOTION

CONFIDENTIAL

Page 8

5.4 DISTRIBUTION

6. IMPLEMENTATION PLAN

6.1 PERSONNEL PLAN

PERSONNEL

TOTAL PAYROLL

CONFIDENTIAL

Page 9

6.2 SWOT ANALYSIS

STRENGTHS (INTERNAL) WEAKNESSES (INTERNAL)

1. 1.

2. 2.

3. 3.

OPPORTUNITY (EXTERNAL) THREATS (EXTERNAL)

1. 1.

2. 2.

3. 3.

6.3 TIMELINE OF MILESTONES

Below is the timeline we anticipate to complete key activities:

CONFIDENTIAL

Page 10

7. FINANCIAL PLAN AND STATEMENTS

7.1 KEY ASSUMPTIONS

7.2 SALES FORECAST

Insert chart and or graph depicting your sales forecasts below:

CONFIDENTIAL

Page 11

7.3 BREAK-EVEN ANALYSIS

Insert chart and or graph depicting your breakeven point below:

7.4 PROJECTED INCOME STATEMENT

Insert Projected Income Statement Below:

CONFIDENTIAL

Page 12

7.5 PROJECTED CASH FLOW STATEMENT

Insert projected cash flow statement below:

7.6 PROJECTED BALANCE SHEET

Insert projected balance sheet below:

CONFIDENTIAL

Page 13

8. APPENDIX

CONFIDENTIAL

Page 14

FILL-IN-THE-BLANK SMALL
BUSINESS PLAN TEMPLATE

DISCLAIMER

Any articles, templates, or information provided by Smartsheet on the website are for reference
only. While we strive to keep the information up to date and correct, we make no representations
or warranties of any kind, express or implied, about the completeness, accuracy, reliability,
suitability, or availability with respect to the website or the information, articles, templates, or
related graphics contained on the website. Any reliance you place on such information is
therefore strictly at your own risk.

001. LOCATION:
002. LOCATION_2:
003. SUPPLIES PROVIDED TO BUSINESS:
004. SUPPLIES PROVIDED TO BUSINESS_2:
005. PAYMENT TERMS:
006. PAYMENT TERMS_2:
007. AGE:
008. AGE_2:
009. GENDER:
010. GENDER_2:
011. OCCUPATION:
012. OCCUPATION_2:
013. INCOME LEVEL:
014. INCOME LEVEL_2:
015. HIGHEST LEVEL OF EDUCATION:
016. HIGHEST LEVEL OF EDUCATION_2:
017. MARITAL STATUS:
018. MARITAL STATUS_2:
019. YEAR 1POSITION 1:
020. YEAR 2POSITION 1:
021. YEAR 3POSITION 1:
022. YEAR 1POSITION 2:
023. YEAR 2POSITION 2:
024. YEAR 3POSITION 2:
025. YEAR 1POSITION 3:
026. YEAR 2POSITION 3:
027. YEAR 3POSITION 3:
028. YEAR 1POSITION 4:
029. YEAR 2POSITION 4:
030. YEAR 3POSITION 4:
031. YEAR 1TOTAL PAYROLL:
032. YEAR 2TOTAL PAYROLL:
033. YEAR 3TOTAL PAYROLL:
034. 1:
035. 1_2:
036. 2:
037. 2_2:
038. 3:
039. 3_2:
040. 1_3:
041. 1_4:
042. 2_3:
043. 2_4:
044. 3_3:
045. 3_4:
046. Attached here are the documents that support the i nformat on prov ded n the p an nc ud ng and Poss i b l e i tems to attach Deta ed market research Resumes of key peop l e Industry nformat on Profess i ona l references Support i ng mater i a l:
047. NONPROFIT ORGANIZATION NAME: NONPROFIT ORGANIZATION NAME
048. DATE PREPARED: 00/00/0000
049. CONTACT: Contact Name
Contact Email Address
Phone Number

Street Address
City, State and Zip

webaddress.com

050. Text26: PRESENTED TO:
051. Text27:
052. Text28:
053. Text283:
054. Text282:
055. Text281:
056. Text29:
057. Text30:
058. Text31:
059. Image32_af_image:
060. Image32_af_image8:
061. Image32_af_image7:
062. Image32_af_image6:
063. Image32_af_image5:
064. Image32_af_image4:
065. Image32_af_image3:
066. Image32_af_image2:
067. Image32_af_image1:
068. NAME_2:
069. NAME_1:
070. Text33:
071. Text34:
072. Text35:
073. Text36:
074. Text37:
075. Text38:
076. Text39:
077. Text40:
078. Text402:
079. Text401:
080. Text41:
081. Text42:
082. Text43:
083. Image44_af_image:
084. Text45:
085. Image46_af_image:
086. Image47_af_image:
087. Image48_af_image:
088. Image49_af_image:
089. Text50:
090. Text5011:
091. Text5010:
092. Text509:
093. Text508:
094. Text507:
095. Text506:
096. Text505:
097. Text504:
098. Text503:
099. Text502:
100. Text501:

**## Unit7.docx**

**Purpose**

· Develop a comprehensive one-year business plan for a new nonprofit or audit an existing nonprofit's operations.

· Include standard business plan components and elements unique to nonprofit organizations.

**Task**

Throughout this course, you have been developing various components of your business plan, including budgeting, competitor analysis, organizational structure, volunteer management, and marketing/communication plans.

For this assignment, you will complete a one-year business plan for your new nonprofit or conduct an audit of an existing nonprofit.

· Focus on key operational and planning elements that will drive the organization's success over the next year.

· You may utilize a
[template](https://www.smartsheet.com/content/non-profit-business-plan-templates), modify it to align with your specific requirements, or create your own from scratch.

**Include the following sections**

**Executive Summary**:

Summarize the mission, goals, key components and recommendations included in your business plan.

**Organization Description and Mission Alignment**:

Provide detailed information about the nonprofit, including its history, top leadership, mission, vision, and values.

**Programs and Services**:

Outline the specific programs and services the nonprofit offers or intends to offer.

For current nonprofits, assess the effectiveness and impact of current programs and services.

Conduct a market analysis of the nonprofit landscape, focusing on identifying potential collaborators, competitors, and immediate market dynamics.

**Market Analysis:**

Conduct a practical analysis of the nonprofit landscape, focusing on identifying potential collaborators, competitors, and immediate market dynamics relevant to operational planning for the next year.

**Mission Alignment**:

Assess the current (or proposed) mission to ensure it effectively guides the organization's operational activities and objectives.

**Target Audience**:

Define the demographic or community the nonprofit aims to serve.

Identify additional target audiences.

**Marketing and Communication Plan**:

Outline the one-year marketing and communication plan to promote the nonprofit's mission effectively.

For existing nonprofits, evaluate the nonprofit's marketing and communication efforts and suggest improvements for the upcoming year.

**Organization Structure and Governance**:

Detail the organizational structure, including roles and responsibilities.

Highlight governance practices, emphasizing board development.

For current nonprofits, evaluate the effectiveness of the board and leadership in achieving the organization's mission over the next year.

**Volunteer and Staff Management**:

For existing nonprofits, assess volunteer and staff management practices, including recruitment and training.

For new nonprofits, create a plan for volunteer and staff management practices.

**Technology and Data Analytics tools**:

Conduct comprehensive analysis and strategic identification of Technology and Data Analytics tools.

**Fundraising and Financial Plan**:

Describe the fundraising plans and financial projections for the next year.

Include a budget, sources of revenue, and a sustainability plan.

For current nonprofits, review the financial statements, budget, and financial health of the organization. Analyze current fundraising strategies and propose potential improvements.

**Evaluation and Recommendations**:

Evaluate the effectiveness of the nonprofit's current operations (for the audit option) or proposed business plan (for the new nonprofit option).

Provide recommendations for improvement based on the evaluation findings.

Develop an action plan for implementing suggested changes over the next year.

**Submission**

· Submit a comprehensive business plan or audit report.

· Complete your assignment in business document format:

· Single-spaced with double spacing between paragraphs

· 12-point Arial or Times New Roman Font

· 1-inch margins

**## IC-Nonprofit-Business-Plan-10928_PDF.pdf**

CONFIDENTIAL

Page 1

NONPROFIT BUSINESS PLAN

DATE PREPARED

CONTACT

NONPROFIT BUSINESS
PLAN TEMPLATE

[https://bit.ly/3ldRs6R](https://bit.ly/3ldRs6R)

CONFIDENTIAL

Page 2

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY ……………………………………………………………………………………………….. 3

2. COMPANY OVERVIEW ………………………………………………………………………………………………. 4

2.1 COMPANY BACKGROUND …………………………………………………………………………………. 4

2.2 MANAGEMENT TEAM …………………………………………………………………………………………. 4

3. PRODUCTS AND SERVICES …………………………………………………………………………………………. 4

4. MARKET ANALYSIS …………………………………………………………………………………………………….. 6

4.1 MARKET AND INDUSTRY OVERVIEW …………………………………………………………………….. 6

4.2 TARGET MARKET …………………………………………………………………………………………………. 6

4.3 COMPETITION…………………………………………………………………………………………………….. 6

5. MARKETING PLAN ……………………………………………………………………………………………………… 7

5.1 MARKETING STRATEGY ……………………………………………………………………………………….. 7

5.2 POSITIONING ……………………………………………………………………………………………………… 7

5.3 PROMOTION ……………………………………………………………………………………………………… 7

5.4 DISTRIBUTION ……………………………………………………………………………………………………… 8

6. IMPLEMENTATION PLAN …………………………………………………………………………………………….. 8

6.1 PERSONNEL PLAN ………………………………………………………………………………………………. 8

6.2 SWOT ANALYSIS …………………………………………………………………………………………………. 9

6.3 TIMELINE OF MILESTONES…………………………………………………………………………………….. 9

7. FINANCIAL PLAN AND STATEMENTS ………………………………………………………………………….. 10

7.1 KEY ASSUMPTIONS ……………………………………………………………………………………………. 10

7.2 SALES FORECAST ………………………………………………………………………………………………. 10

7.3 BREAK-EVEN ANALYSIS ……………………………………………………………………………………… 11

7.4 PROJECTED INCOME STATEMENT ………………………………………………………………………. 11

7.5 PROJECTED CASH FLOW STATEMENT …………………………………………………………………. 12

7.6 PROJECTED BALANCE SHEET …………………………………………………………………………….. 12

8. APPENDIX ……………………………………………………………………………………………………………….. 13

CONFIDENTIAL

Page 3

1. EXECUTIVE SUMMARY

CONFIDENTIAL

Page 4

2. COMPANY OVERVIEW

2.1 COMPANY BACKGROUND

2.2 MANAGEMENT TEAM

3. PRODUCTS AND SERVICES

CONFIDENTIAL

Page 5

Here are some examples of our offerings: (insert images below)

Currently, we use the following suppliers/vendors:

VENDOR 1 VENDOR 2

NAME NAME

LOCATION LOCATION

SUPPLIES
PROVIDED TO
BUSINESS

SUPPLIES
PROVIDED TO
BUSINESS

PAYMENT
TERMS

PAYMENT
TERMS

CONFIDENTIAL

Page 6

4. MARKET ANALYSIS

4.1 MARKET AND INDUSTRY OVERVIEW

4.2 TARGET MARKET

According to our market research, our target customers have the following characteristics in common:

SEGMENT 1 SEGMENT 2

AGE AGE

GENDER GENDER

OCCUPATION OCCUPATION

INCOME LEVEL INCOME LEVEL

HIGHEST LEVEL OF
EDUCATION

HIGHEST LEVEL OF
EDUCATION

MARITAL STATUS MARITAL STATUS

4.3 COMPETITION

CONFIDENTIAL

Page 7

5. MARKETING PLAN

5.1 MARKETING STRATEGY

5.2 POSITIONING

5.3 PROMOTION

CONFIDENTIAL

Page 8

5.4 DISTRIBUTION

6. IMPLEMENTATION PLAN

6.1 PERSONNEL PLAN

PERSONNEL

TOTAL PAYROLL

CONFIDENTIAL

Page 9

6.2 SWOT ANALYSIS

STRENGTHS (INTERNAL) WEAKNESSES (INTERNAL)

1. 1.

2. 2.

3. 3.

OPPORTUNITY (EXTERNAL) THREATS (EXTERNAL)

1. 1.

2. 2.

3. 3.

6.3 TIMELINE OF MILESTONES

Below is the timeline we anticipate to complete key activities:

CONFIDENTIAL

Page 10

7. FINANCIAL PLAN AND STATEMENTS

7.1 KEY ASSUMPTIONS

7.2 SALES FORECAST

Insert chart and or graph depicting your sales forecasts below:

CONFIDENTIAL

Page 11

7.3 BREAK-EVEN ANALYSIS

Insert chart and or graph depicting your breakeven point below:

7.4 PROJECTED INCOME STATEMENT

Insert Projected Income Statement Below:

CONFIDENTIAL

Page 12

7.5 PROJECTED CASH FLOW STATEMENT

Insert projected cash flow statement below:

7.6 PROJECTED BALANCE SHEET

Insert projected balance sheet below:

CONFIDENTIAL

Page 13

8. APPENDIX

CONFIDENTIAL

Page 14

FILL-IN-THE-BLANK SMALL
BUSINESS PLAN TEMPLATE

DISCLAIMER

Any articles, templates, or information provided by Smartsheet on the website are for reference
only. While we strive to keep the information up to date and correct, we make no representations
or warranties of any kind, express or implied, about the completeness, accuracy, reliability,
suitability, or availability with respect to the website or the information, articles, templates, or
related graphics contained on the website. Any reliance you place on such information is
therefore strictly at your own risk.

001. LOCATION:
002. LOCATION_2:
003. SUPPLIES PROVIDED TO BUSINESS:
004. SUPPLIES PROVIDED TO BUSINESS_2:
005. PAYMENT TERMS:
006. PAYMENT TERMS_2:
007. AGE:
008. AGE_2:
009. GENDER:
010. GENDER_2:
011. OCCUPATION:
012. OCCUPATION_2:
013. INCOME LEVEL:
014. INCOME LEVEL_2:
015. HIGHEST LEVEL OF EDUCATION:
016. HIGHEST LEVEL OF EDUCATION_2:
017. MARITAL STATUS:
018. MARITAL STATUS_2:
019. YEAR 1POSITION 1:
020. YEAR 2POSITION 1:
021. YEAR 3POSITION 1:
022. YEAR 1POSITION 2:
023. YEAR 2POSITION 2:
024. YEAR 3POSITION 2:
025. YEAR 1POSITION 3:
026. YEAR 2POSITION 3:
027. YEAR 3POSITION 3:
028. YEAR 1POSITION 4:
029. YEAR 2POSITION 4:
030. YEAR 3POSITION 4:
031. YEAR 1TOTAL PAYROLL:
032. YEAR 2TOTAL PAYROLL:
033. YEAR 3TOTAL PAYROLL:
034. 1:
035. 1_2:
036. 2:
037. 2_2:
038. 3:
039. 3_2:
040. 1_3:
041. 1_4:
042. 2_3:
043. 2_4:
044. 3_3:
045. 3_4:
046. Attached here are the documents that support the i nformat on prov ded n the p an nc ud ng and Poss i b l e i tems to attach Deta ed market research Resumes of key peop l e Industry nformat on Profess i ona l references Support i ng mater i a l:
047. NONPROFIT ORGANIZATION NAME: NONPROFIT ORGANIZATION NAME
048. DATE PREPARED: 00/00/0000
049. CONTACT: Contact Name
Contact Email Address
Phone Number

Street Address
City, State and Zip

webaddress.com

050. Text26: PRESENTED TO:
051. Text27:
052. Text28:
053. Text283:
054. Text282:
055. Text281:
056. Text29:
057. Text30:
058. Text31:
059. Image32_af_image:
060. Image32_af_image8:
061. Image32_af_image7:
062. Image32_af_image6:
063. Image32_af_image5:
064. Image32_af_image4:
065. Image32_af_image3:
066. Image32_af_image2:
067. Image32_af_image1:
068. NAME_2:
069. NAME_1:
070. Text33:
071. Text34:
072. Text35:
073. Text36:
074. Text37:
075. Text38:
076. Text39:
077. Text40:
078. Text402:
079. Text401:
080. Text41:
081. Text42:
082. Text43:
083. Image44_af_image:
084. Text45:
085. Image46_af_image:
086. Image47_af_image:
087. Image48_af_image:
088. Image49_af_image:
089. Text50:
090. Text5011:
091. Text5010:
092. Text509:
093. Text508:
094. Text507:
095. Text506:
096. Text505:
097. Text504:
098. Text503:
099. Text502:
100. Text501:

November 6, 2026
[Solved] Class

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Executive Solution Overview

[>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting) Discussion

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Discussion

November 6, 2026
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November 6, 2026
[Solved] Historical tenants of philosophy

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[>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) historical tenets of Philosophy. show correlation/contrast of Philosophy to the Christianity viewpoint. 3-4 pages

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historical tenets of Philosophy. show correlation/contrast of Philosophy to the Christianity viewpoint. 3-4 pages

November 6, 2026
[Solved] Business Finance – Management Unit VI Assignment

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[>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) This assignment measures your mastery of ULOs 4.2, 5.1, and 5.2. This assignment will help you develop strategic decision-making skills crucial for global business management and the successful expansion of mu…

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[>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

This assignment measures your mastery of ULOs 4.2, 5.1, and 5.2.

This assignment will help you develop strategic decision-making skills crucial for global business management and the successful expansion of multinational enterprises into new markets. It will also assess your ability to analyze and recommend strategic decisions for a multinational enterprise (MNE) considering expansion into a new global market outside of the United States.

You will create a visual graphic to explore global competition opportunities and challenges, market entry strategies, and the cost-responsive framework.

Instructions:

– Select a Multinational Firm
– Choose a well-known multinational enterprise (e.g., Tesla).
– oIdentify a specific global market outside of the United States that the firm is considering entering (e.g., Tesla entering the Indian market).
– Create a Visual Graphic
– Develop a visual that integrates the following:
– Recognize opportunities and problems of competing globally.
– Compare and contrast options that multinational enterprises have for entering foreign markets.
– Apply the cost-responsive framework to evaluate strategies MNEs can pursue when competing globally.
– Graphic Requirements
– Your creation should visually map the specific opportunities and challenges your chosen enterprise might face in the selected market. It should also depict the different market entry strategies the enterprise could consider (e.g., joint ventures, direct investment, partnerships) and analyze these options within the context of the cost-responsive framework.
– Use appropriate software (e.g., Microsoft 365 Tools) to create a clear and coherent chart.
– Strategic Recommendation
– Based on your analysis, provide a strategic recommendation on whether your chosen enterprise should pursue expansion into the selected market. Support your recommendation with practical considerations. Clearly state and justify your recommendation.

Create a one-page visual graphic using a digital tool (e.g., Canva, Piktochart, or Visme). Use elements available in the digital tool you choose to visually represent the information above. Ensure that your infographic is clear, concise, and visually engaging.

Utilize creativity to design your visual, but ensure it is well organized and readable. Keep the text succinct and use images in a size and manner that do not distract from the message.

There are many free resources that can help you create your infographic. [Adobe Express](https://www.adobe.com/express/create/infographic), [Canva](https://www.canva.com/), [Miro](https://miro.com/), and even PowerPoint all offer infographic templates you can customize.

Once you have developed your visual, save it as an image and insert it into a Word document. All sources used to develop your infographic should have in-text citations; references should be properly formatted in APA Style on a separate page. Upload the infographic and references page as a single document in Blackboard for grading.

Your infographic should represent your original work. You must use at least two resources to support your graphic.

#### **Resources**

The following resource(s) may help you with this assignment.

– [Citation Guide](https://www.columbiasouthern.edu/downloads/pdf/success/citation-guide)
– [CSU Online Library Research Guide](https://libguides.columbiasouthern.edu/leadershipgrad)
– [Submit Writing Center Request](https://mycsu.columbiasouthern.edu/student/forms/courses/writing-center-request)

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[>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) 1. A family plans to purchase their first home in 5 years. To afford the monthly payments, the couple estimates they will need a down payment of $150,000 at that time. Assuming they can earn 7% of their invest…

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1. A family plans to purchase their first home in 5 years. To afford the monthly payments, the couple estimates they will need a down payment of $150,000 at that time. Assuming they can earn 7% of their investment, how much money will they need to deposit today?

November 6, 2026
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[>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management) **Topic: B** usiness decision-making Write a 7-page summary (excluding the title and reference pages) following **APA 7th edition** formatting guidelines. In your own words, be sure to ad…

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[>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management)

**Topic: B** usiness decision-making

Write a 7-page summary (excluding the title and reference pages) following **APA 7th edition** formatting guidelines. In your own words, be sure to address the following…..(Detailed instruction will be sent over after the bidding)

1. Must be formatted in APA Style 7th edition and doubled spaced
2. Be sure to reference the articles and any additional sources appropriately
3. Please refer Case Study Paper Rubric
4. Must provide Turnitin report – 0% AI detection and 0% Plagiarism

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November 6, 2026
[Solved] Unit VI GSM

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[>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) See Attached **files (2)** – ## UnitVIAssignmentGSM.docx – ## UnitVI.pdf **## UnitVIAssignmentGSM.docx** Unit VI Assignment **Strategic Expansion of a Multinational Firm into a New Global Market** This assignm…

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See Attached

**files (2)**

– ## UnitVIAssignmentGSM.docx

– ## UnitVI.pdf

**## UnitVIAssignmentGSM.docx**

Unit VI Assignment

**Strategic Expansion of a Multinational Firm into a New Global Market**

This assignment measures your mastery of ULOs 4.2, 5.1, and 5.2.

This assignment will help you develop strategic decision-making skills crucial for global business management and the successful expansion of multinational enterprises into new markets. It will also assess your ability to analyze and recommend strategic decisions for a multinational enterprise (MNE) considering expansion into a new global market outside of the United States.

You will create a visual graphic to explore global competition opportunities and challenges, market entry strategies, and the cost-responsive framework.

Instructions:

· Select a Multinational Firm

· Choose a well-known multinational enterprise (Johnson & Johnson).

· Identify a specific global market outside of the United States that the firm is considering entering (e.g., (Johnson & Johnson) entering the Indian market).

· Create a Visual Graphic

· Develop a visual that integrates the following:

· Recognize opportunities and problems of competing globally.

· Compare and contrast options that multinational enterprises have for entering foreign markets.

· Apply the cost-responsive framework to evaluate strategies MNEs can pursue when competing globally.

· Graphic Requirements

· Your creation should visually map the specific opportunities and challenges your chosen enterprise might face in the selected market. It should also depict the different market entry strategies the enterprise could consider (e.g., joint ventures, direct investment, partnerships) and analyze these options within the context of the cost-responsive framework.

· Use appropriate software (e.g., Microsoft 365 Tools) to create a clear and coherent chart.

· Strategic Recommendation

· Based on your analysis, provide a strategic recommendation on whether your chosen enterprise should pursue expansion into the selected market. Support your recommendation with practical considerations. Clearly state and justify your recommendation.

Create a one-page visual graphic using a digital tool (e.g., Canva, Piktochart, or Visme). Use elements available in the digital tool you choose to visually represent the information above. Ensure that your infographic is clear, concise, and visually engaging.

Utilize creativity to design your visual, but ensure it is well organized and readable. Keep the text succinct and use images in a size and manner that do not distract from the message.

There are many free resources that can help you create your infographic.
[Adobe Express](https://www.adobe.com/express/create/infographic),
[Canva](https://www.canva.com/),
[Miro](https://miro.com/), and even PowerPoint all offer infographic templates you can customize.

Once you have developed your visual, save it as an image and insert it into a Word document. All sources used to develop your infographic should have in-text citations; references should be properly formatted in APA Style on a separate page. Upload the infographic and references page as a single document in Blackboard for grading.

Your infographic should represent your original work. You must use at least two resources to support your graphic.

**## UnitVI.pdf**

BUS 6320, Global Strategic Management 1

Course Learning Outcomes for Unit VI

At the end of this unit, you should be able to:

4. Explain methodologies in the overall evaluation of business strategies.
4.2 Recognize opportunities and problems of competing globally.

5. Assess ethical parameters related to global strategic business models.

5.1 Compare and contrast options that multinational enterprises have for entering foreign markets.
5.2 Apply the cost-responsive framework to evaluate strategies multinational enterprises (MNEs)

can pursue when competing globally.

Required Unit Resources

Chapter 10: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)
This chapter examines stages and states of globalization. It also examines the advantages and
disadvantages of competing globally and various strategies focused on cost reductions versus
local responsiveness. These include international, multidomestic, global-standardization, and
transnational strategies.

Unit Lesson

Lesson: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)

This unit focuses on global strategy and competition around the world. According to Rothaermel (2024),
“Globalization is a process of closer integration and exchange between different countries, businesses, and
peoples worldwide, made possible by falling trade and investment barriers, advances in telecommunications,
and reductions in transportation costs” (p. 377). The World Trade Organizer (WTO, n.d.) is the voluntary
organization of nations that develops and applies the rules related to global trade. The World Bank (2021)
notes that international trade has substantially changed the global economy and contributed to a major
reduction in poverty across the globe.

Competing Globally—Why?

In the course textbook, Exhibit 10.5: Advantages and Disadvantages of Competing Globally highlights the
rewards and difficulties of global trade. Key advantages include access to larger markets, access to low-cost
input factors, and the development of new skills. Key disadvantages include the liability that may be created
by a sense of foreignness, loss of reputation, and risks associated with the retention of intellectual property
(Rothaermel, 2024).

One of the most public issues related to competing globally is related to the growth of China. The World Bank
(2023) reports that China, with a population of more than 2 billion people, started an economic reform
program in 1978 that included a more open regulatory system that supported global trade; the new system
has been cited as responsible for annual GDP growth of more than 10% per year and societal improvements
such as health care, education, and poverty reduction. Many firms have taken advantage of the size of the
Chinese market to grow their business (Rothaermel, 2024).

Competing Globally—Where and How?

As firms consider going global, it is useful to consider the advantages and disadvantages in detail. One
method used to assess the location and process of a global expansion is the cultural, administrative, and

UNIT VI STUDY GUIDE
Global Strategy: Competing
Around the World

BUS 6320, Global Strategic Management 2

UNIT x STUDY GUIDE
Title

political, geographic, and economic (CAGE) framework outlined in Exhibit 10.6: The CAGE Distance
Framework. The factors in this model are designed to provide a comparison between countries on each of the
identified dimensions.

There are different modes of foreign market entry. There are a range of options from simply exporting
products to another country to physically establishing a presence in another country. Each firm must carefully
consider which mode of entry meets its needs at a point in time.

In assessing a mode of entry, a firm must consider two factors that are critical in determining its global
strategy: (1) a global standardization strategy versus (2) a localization strategy. The global standardization
strategy (an international strategy) means that the same product is used across the globe which has the
benefit of lower costs. However, there is increasing recognition of the importance of the local consumer
preferences (multidomestic strategy). A firm looking to go global must balance these competing forces. Firms
may also select a global standardization strategy that looks to economies of scale by having a standardized
product produced in a low-cost economy. Finally, a transnational strategy attempts to combine the benefits of
both standardization and local responsiveness. Refer to Exhibit 10.9: International, Multidomestic, Global-
Standardization, and Transnational Strategies: Characteristics, Benefits, and Risks for an overview of these
different options available to firms.

One element of going global is related to the concern about fairness and equity in business practices.
Transparency International (n.d.) is a nongovernmental organization with a mission that includes promoting a
level playing field for businesses operating in the global environment.

Summary

In conclusion, many firms have seen advantages in pursuing a global presence. There are different risks and
rewards in going global and several options that can be used to consider the mode of entry. Recent advances
in communication have driven the death-of-distance hypothesis. However, events including the global
pandemic and war in Ukraine and the middle east have confirmed the need for robust supply chains that
reflect an understanding of the unique risks faced by global firms.

References

Rawpixel. (n.d.). Character illustration of people with global network concept [Image]. Freepik.

https://www.freepik.com/free-vector/character-illustration-people-with-global-network-
concept_3585190.htm#query=strategy%20global%20business%20planning&position=2&from_view=
search&track=ais&uuid=eab5dd3f-267d-4ae8-9a3a-5381e987b5ac

Rothaermel, F. T. (2024). Strategic management (6th ed.). McGraw Hill.

https://online.vitalsource.com/#/books/9781265954574

Transparency International. (n.d.). About. https://www.transparency.org/en/about

The World Bank. (2023, April 20). The World Bank in China.

https://www.worldbank.org/en/country/china/overview

Vector4stock. (n.d.). Business process illustration infographic of business structure from idea to successful

business project [Image]. Freepik.
https://www.freepik.com/free-vector/business-process-illustration-infographic-business-structure-from-
idea-successful-business-
project_26195295.htm#query=strategy%20global%20business%20planning&position=34&from_view
=search&track=ais&uuid=eab5dd3f-267d-4ae8-9a3a-5381e987b5ac

World Bank Live. (2021, May 24). Spreading the gains from trade more widely: Making trade work better for

the poor [Video]. https://live.worldbank.org/spreading-gains-from-trade-more-widely

BUS 6320, Global Strategic Management 3

UNIT x STUDY GUIDE
Title

World Trade Organization. (n.d.). What is the WTO?
https://www.wto.org/english/thewto_e/whatis_e/whatis_e.htm

Learning Activities (Nongraded)

Nongraded Learning Activities are provided to aid you in your course of study. You do not have to submit
them. If you have questions, contact your instructor for further guidance and information.

Activity: Explore the World Economic Forum (Optional)
Conduct an internet search for the World Economic Forum website. Explore the website as it relates to the
fourth industrial revolution and the trends that are shaping the future of business. You may also review the
website for videos that highlight the forum’s work as it relates to post-pandemic supply chain issues and
global business.

Activity: Case Study (Optional)
Read Chapter Case 10 Part I: IKEA: The World’s Most Profitable Retailer in your textbook. In a personal
journal, note your thoughts about the case.

– Course Learning Outcomes for Unit VI
– Required Unit Resources
– Unit Lesson

– Lesson: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)

– Competing Globally—Why?
– Competing Globally—Where and How?
– Summary

– References

– Learning Activities (Nongraded)
– Activity: Explore the World Economic Forum (Optional)
– Activity: Case Study (Optional)

**## UnitVI.pdf**

BUS 6320, Global Strategic Management 1

Course Learning Outcomes for Unit VI

At the end of this unit, you should be able to:

4. Explain methodologies in the overall evaluation of business strategies.
4.2 Recognize opportunities and problems of competing globally.

5. Assess ethical parameters related to global strategic business models.

5.1 Compare and contrast options that multinational enterprises have for entering foreign markets.
5.2 Apply the cost-responsive framework to evaluate strategies multinational enterprises (MNEs)

can pursue when competing globally.

Required Unit Resources

Chapter 10: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)
This chapter examines stages and states of globalization. It also examines the advantages and
disadvantages of competing globally and various strategies focused on cost reductions versus
local responsiveness. These include international, multidomestic, global-standardization, and
transnational strategies.

Unit Lesson

Lesson: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)

This unit focuses on global strategy and competition around the world. According to Rothaermel (2024),
“Globalization is a process of closer integration and exchange between different countries, businesses, and
peoples worldwide, made possible by falling trade and investment barriers, advances in telecommunications,
and reductions in transportation costs” (p. 377). The World Trade Organizer (WTO, n.d.) is the voluntary
organization of nations that develops and applies the rules related to global trade. The World Bank (2021)
notes that international trade has substantially changed the global economy and contributed to a major
reduction in poverty across the globe.

Competing Globally—Why?

In the course textbook, Exhibit 10.5: Advantages and Disadvantages of Competing Globally highlights the
rewards and difficulties of global trade. Key advantages include access to larger markets, access to low-cost
input factors, and the development of new skills. Key disadvantages include the liability that may be created
by a sense of foreignness, loss of reputation, and risks associated with the retention of intellectual property
(Rothaermel, 2024).

One of the most public issues related to competing globally is related to the growth of China. The World Bank
(2023) reports that China, with a population of more than 2 billion people, started an economic reform
program in 1978 that included a more open regulatory system that supported global trade; the new system
has been cited as responsible for annual GDP growth of more than 10% per year and societal improvements
such as health care, education, and poverty reduction. Many firms have taken advantage of the size of the
Chinese market to grow their business (Rothaermel, 2024).

Competing Globally—Where and How?

As firms consider going global, it is useful to consider the advantages and disadvantages in detail. One
method used to assess the location and process of a global expansion is the cultural, administrative, and

UNIT VI STUDY GUIDE
Global Strategy: Competing
Around the World

BUS 6320, Global Strategic Management 2

UNIT x STUDY GUIDE
Title

political, geographic, and economic (CAGE) framework outlined in Exhibit 10.6: The CAGE Distance
Framework. The factors in this model are designed to provide a comparison between countries on each of the
identified dimensions.

There are different modes of foreign market entry. There are a range of options from simply exporting
products to another country to physically establishing a presence in another country. Each firm must carefully
consider which mode of entry meets its needs at a point in time.

In assessing a mode of entry, a firm must consider two factors that are critical in determining its global
strategy: (1) a global standardization strategy versus (2) a localization strategy. The global standardization
strategy (an international strategy) means that the same product is used across the globe which has the
benefit of lower costs. However, there is increasing recognition of the importance of the local consumer
preferences (multidomestic strategy). A firm looking to go global must balance these competing forces. Firms
may also select a global standardization strategy that looks to economies of scale by having a standardized
product produced in a low-cost economy. Finally, a transnational strategy attempts to combine the benefits of
both standardization and local responsiveness. Refer to Exhibit 10.9: International, Multidomestic, Global-
Standardization, and Transnational Strategies: Characteristics, Benefits, and Risks for an overview of these
different options available to firms.

One element of going global is related to the concern about fairness and equity in business practices.
Transparency International (n.d.) is a nongovernmental organization with a mission that includes promoting a
level playing field for businesses operating in the global environment.

Summary

In conclusion, many firms have seen advantages in pursuing a global presence. There are different risks and
rewards in going global and several options that can be used to consider the mode of entry. Recent advances
in communication have driven the death-of-distance hypothesis. However, events including the global
pandemic and war in Ukraine and the middle east have confirmed the need for robust supply chains that
reflect an understanding of the unique risks faced by global firms.

References

Rawpixel. (n.d.). Character illustration of people with global network concept [Image]. Freepik.

https://www.freepik.com/free-vector/character-illustration-people-with-global-network-
concept_3585190.htm#query=strategy%20global%20business%20planning&position=2&from_view=
search&track=ais&uuid=eab5dd3f-267d-4ae8-9a3a-5381e987b5ac

Rothaermel, F. T. (2024). Strategic management (6th ed.). McGraw Hill.

https://online.vitalsource.com/#/books/9781265954574

Transparency International. (n.d.). About. https://www.transparency.org/en/about

The World Bank. (2023, April 20). The World Bank in China.

https://www.worldbank.org/en/country/china/overview

Vector4stock. (n.d.). Business process illustration infographic of business structure from idea to successful

business project [Image]. Freepik.
https://www.freepik.com/free-vector/business-process-illustration-infographic-business-structure-from-
idea-successful-business-
project_26195295.htm#query=strategy%20global%20business%20planning&position=34&from_view
=search&track=ais&uuid=eab5dd3f-267d-4ae8-9a3a-5381e987b5ac

World Bank Live. (2021, May 24). Spreading the gains from trade more widely: Making trade work better for

the poor [Video]. https://live.worldbank.org/spreading-gains-from-trade-more-widely

BUS 6320, Global Strategic Management 3

UNIT x STUDY GUIDE
Title

World Trade Organization. (n.d.). What is the WTO?
https://www.wto.org/english/thewto_e/whatis_e/whatis_e.htm

Learning Activities (Nongraded)

Nongraded Learning Activities are provided to aid you in your course of study. You do not have to submit
them. If you have questions, contact your instructor for further guidance and information.

Activity: Explore the World Economic Forum (Optional)
Conduct an internet search for the World Economic Forum website. Explore the website as it relates to the
fourth industrial revolution and the trends that are shaping the future of business. You may also review the
website for videos that highlight the forum’s work as it relates to post-pandemic supply chain issues and
global business.

Activity: Case Study (Optional)
Read Chapter Case 10 Part I: IKEA: The World’s Most Profitable Retailer in your textbook. In a personal
journal, note your thoughts about the case.

– Course Learning Outcomes for Unit VI
– Required Unit Resources
– Unit Lesson

– Lesson: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)

– Competing Globally—Why?
– Competing Globally—Where and How?
– Summary

– References

– Learning Activities (Nongraded)
– Activity: Explore the World Economic Forum (Optional)
– Activity: Case Study (Optional)

**## UnitVIAssignmentGSM.docx**

Unit VI Assignment

**Strategic Expansion of a Multinational Firm into a New Global Market**

This assignment measures your mastery of ULOs 4.2, 5.1, and 5.2.

This assignment will help you develop strategic decision-making skills crucial for global business management and the successful expansion of multinational enterprises into new markets. It will also assess your ability to analyze and recommend strategic decisions for a multinational enterprise (MNE) considering expansion into a new global market outside of the United States.

You will create a visual graphic to explore global competition opportunities and challenges, market entry strategies, and the cost-responsive framework.

Instructions:

· Select a Multinational Firm

· Choose a well-known multinational enterprise (Johnson & Johnson).

· Identify a specific global market outside of the United States that the firm is considering entering (e.g., (Johnson & Johnson) entering the Indian market).

· Create a Visual Graphic

· Develop a visual that integrates the following:

· Recognize opportunities and problems of competing globally.

· Compare and contrast options that multinational enterprises have for entering foreign markets.

· Apply the cost-responsive framework to evaluate strategies MNEs can pursue when competing globally.

· Graphic Requirements

· Your creation should visually map the specific opportunities and challenges your chosen enterprise might face in the selected market. It should also depict the different market entry strategies the enterprise could consider (e.g., joint ventures, direct investment, partnerships) and analyze these options within the context of the cost-responsive framework.

· Use appropriate software (e.g., Microsoft 365 Tools) to create a clear and coherent chart.

· Strategic Recommendation

· Based on your analysis, provide a strategic recommendation on whether your chosen enterprise should pursue expansion into the selected market. Support your recommendation with practical considerations. Clearly state and justify your recommendation.

Create a one-page visual graphic using a digital tool (e.g., Canva, Piktochart, or Visme). Use elements available in the digital tool you choose to visually represent the information above. Ensure that your infographic is clear, concise, and visually engaging.

Utilize creativity to design your visual, but ensure it is well organized and readable. Keep the text succinct and use images in a size and manner that do not distract from the message.

There are many free resources that can help you create your infographic.
[Adobe Express](https://www.adobe.com/express/create/infographic),
[Canva](https://www.canva.com/),
[Miro](https://miro.com/), and even PowerPoint all offer infographic templates you can customize.

Once you have developed your visual, save it as an image and insert it into a Word document. All sources used to develop your infographic should have in-text citations; references should be properly formatted in APA Style on a separate page. Upload the infographic and references page as a single document in Blackboard for grading.

Your infographic should represent your original work. You must use at least two resources to support your graphic.

**## UnitVI.pdf**

BUS 6320, Global Strategic Management 1

Course Learning Outcomes for Unit VI

At the end of this unit, you should be able to:

4. Explain methodologies in the overall evaluation of business strategies.
4.2 Recognize opportunities and problems of competing globally.

5. Assess ethical parameters related to global strategic business models.

5.1 Compare and contrast options that multinational enterprises have for entering foreign markets.
5.2 Apply the cost-responsive framework to evaluate strategies multinational enterprises (MNEs)

can pursue when competing globally.

Required Unit Resources

Chapter 10: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)
This chapter examines stages and states of globalization. It also examines the advantages and
disadvantages of competing globally and various strategies focused on cost reductions versus
local responsiveness. These include international, multidomestic, global-standardization, and
transnational strategies.

Unit Lesson

Lesson: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)

This unit focuses on global strategy and competition around the world. According to Rothaermel (2024),
“Globalization is a process of closer integration and exchange between different countries, businesses, and
peoples worldwide, made possible by falling trade and investment barriers, advances in telecommunications,
and reductions in transportation costs” (p. 377). The World Trade Organizer (WTO, n.d.) is the voluntary
organization of nations that develops and applies the rules related to global trade. The World Bank (2021)
notes that international trade has substantially changed the global economy and contributed to a major
reduction in poverty across the globe.

Competing Globally—Why?

In the course textbook, Exhibit 10.5: Advantages and Disadvantages of Competing Globally highlights the
rewards and difficulties of global trade. Key advantages include access to larger markets, access to low-cost
input factors, and the development of new skills. Key disadvantages include the liability that may be created
by a sense of foreignness, loss of reputation, and risks associated with the retention of intellectual property
(Rothaermel, 2024).

One of the most public issues related to competing globally is related to the growth of China. The World Bank
(2023) reports that China, with a population of more than 2 billion people, started an economic reform
program in 1978 that included a more open regulatory system that supported global trade; the new system
has been cited as responsible for annual GDP growth of more than 10% per year and societal improvements
such as health care, education, and poverty reduction. Many firms have taken advantage of the size of the
Chinese market to grow their business (Rothaermel, 2024).

Competing Globally—Where and How?

As firms consider going global, it is useful to consider the advantages and disadvantages in detail. One
method used to assess the location and process of a global expansion is the cultural, administrative, and

UNIT VI STUDY GUIDE
Global Strategy: Competing
Around the World

BUS 6320, Global Strategic Management 2

UNIT x STUDY GUIDE
Title

political, geographic, and economic (CAGE) framework outlined in Exhibit 10.6: The CAGE Distance
Framework. The factors in this model are designed to provide a comparison between countries on each of the
identified dimensions.

There are different modes of foreign market entry. There are a range of options from simply exporting
products to another country to physically establishing a presence in another country. Each firm must carefully
consider which mode of entry meets its needs at a point in time.

In assessing a mode of entry, a firm must consider two factors that are critical in determining its global
strategy: (1) a global standardization strategy versus (2) a localization strategy. The global standardization
strategy (an international strategy) means that the same product is used across the globe which has the
benefit of lower costs. However, there is increasing recognition of the importance of the local consumer
preferences (multidomestic strategy). A firm looking to go global must balance these competing forces. Firms
may also select a global standardization strategy that looks to economies of scale by having a standardized
product produced in a low-cost economy. Finally, a transnational strategy attempts to combine the benefits of
both standardization and local responsiveness. Refer to Exhibit 10.9: International, Multidomestic, Global-
Standardization, and Transnational Strategies: Characteristics, Benefits, and Risks for an overview of these
different options available to firms.

One element of going global is related to the concern about fairness and equity in business practices.
Transparency International (n.d.) is a nongovernmental organization with a mission that includes promoting a
level playing field for businesses operating in the global environment.

Summary

In conclusion, many firms have seen advantages in pursuing a global presence. There are different risks and
rewards in going global and several options that can be used to consider the mode of entry. Recent advances
in communication have driven the death-of-distance hypothesis. However, events including the global
pandemic and war in Ukraine and the middle east have confirmed the need for robust supply chains that
reflect an understanding of the unique risks faced by global firms.

References

Rawpixel. (n.d.). Character illustration of people with global network concept [Image]. Freepik.

https://www.freepik.com/free-vector/character-illustration-people-with-global-network-
concept_3585190.htm#query=strategy%20global%20business%20planning&position=2&from_view=
search&track=ais&uuid=eab5dd3f-267d-4ae8-9a3a-5381e987b5ac

Rothaermel, F. T. (2024). Strategic management (6th ed.). McGraw Hill.

https://online.vitalsource.com/#/books/9781265954574

Transparency International. (n.d.). About. https://www.transparency.org/en/about

The World Bank. (2023, April 20). The World Bank in China.

https://www.worldbank.org/en/country/china/overview

Vector4stock. (n.d.). Business process illustration infographic of business structure from idea to successful

business project [Image]. Freepik.
https://www.freepik.com/free-vector/business-process-illustration-infographic-business-structure-from-
idea-successful-business-
project_26195295.htm#query=strategy%20global%20business%20planning&position=34&from_view
=search&track=ais&uuid=eab5dd3f-267d-4ae8-9a3a-5381e987b5ac

World Bank Live. (2021, May 24). Spreading the gains from trade more widely: Making trade work better for

the poor [Video]. https://live.worldbank.org/spreading-gains-from-trade-more-widely

BUS 6320, Global Strategic Management 3

UNIT x STUDY GUIDE
Title

World Trade Organization. (n.d.). What is the WTO?
https://www.wto.org/english/thewto_e/whatis_e/whatis_e.htm

Learning Activities (Nongraded)

Nongraded Learning Activities are provided to aid you in your course of study. You do not have to submit
them. If you have questions, contact your instructor for further guidance and information.

Activity: Explore the World Economic Forum (Optional)
Conduct an internet search for the World Economic Forum website. Explore the website as it relates to the
fourth industrial revolution and the trends that are shaping the future of business. You may also review the
website for videos that highlight the forum’s work as it relates to post-pandemic supply chain issues and
global business.

Activity: Case Study (Optional)
Read Chapter Case 10 Part I: IKEA: The World’s Most Profitable Retailer in your textbook. In a personal
journal, note your thoughts about the case.

– Course Learning Outcomes for Unit VI
– Required Unit Resources
– Unit Lesson

– Lesson: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)

– Competing Globally—Why?
– Competing Globally—Where and How?
– Summary

– References

– Learning Activities (Nongraded)
– Activity: Explore the World Economic Forum (Optional)
– Activity: Case Study (Optional)

**## UnitVIAssignmentGSM.docx**

Unit VI Assignment

**Strategic Expansion of a Multinational Firm into a New Global Market**

This assignment measures your mastery of ULOs 4.2, 5.1, and 5.2.

This assignment will help you develop strategic decision-making skills crucial for global business management and the successful expansion of multinational enterprises into new markets. It will also assess your ability to analyze and recommend strategic decisions for a multinational enterprise (MNE) considering expansion into a new global market outside of the United States.

You will create a visual graphic to explore global competition opportunities and challenges, market entry strategies, and the cost-responsive framework.

Instructions:

· Select a Multinational Firm

· Choose a well-known multinational enterprise (Johnson & Johnson).

· Identify a specific global market outside of the United States that the firm is considering entering (e.g., (Johnson & Johnson) entering the Indian market).

· Create a Visual Graphic

· Develop a visual that integrates the following:

· Recognize opportunities and problems of competing globally.

· Compare and contrast options that multinational enterprises have for entering foreign markets.

· Apply the cost-responsive framework to evaluate strategies MNEs can pursue when competing globally.

· Graphic Requirements

· Your creation should visually map the specific opportunities and challenges your chosen enterprise might face in the selected market. It should also depict the different market entry strategies the enterprise could consider (e.g., joint ventures, direct investment, partnerships) and analyze these options within the context of the cost-responsive framework.

· Use appropriate software (e.g., Microsoft 365 Tools) to create a clear and coherent chart.

· Strategic Recommendation

· Based on your analysis, provide a strategic recommendation on whether your chosen enterprise should pursue expansion into the selected market. Support your recommendation with practical considerations. Clearly state and justify your recommendation.

Create a one-page visual graphic using a digital tool (e.g., Canva, Piktochart, or Visme). Use elements available in the digital tool you choose to visually represent the information above. Ensure that your infographic is clear, concise, and visually engaging.

Utilize creativity to design your visual, but ensure it is well organized and readable. Keep the text succinct and use images in a size and manner that do not distract from the message.

There are many free resources that can help you create your infographic.
[Adobe Express](https://www.adobe.com/express/create/infographic),
[Canva](https://www.canva.com/),
[Miro](https://miro.com/), and even PowerPoint all offer infographic templates you can customize.

Once you have developed your visual, save it as an image and insert it into a Word document. All sources used to develop your infographic should have in-text citations; references should be properly formatted in APA Style on a separate page. Upload the infographic and references page as a single document in Blackboard for grading.

Your infographic should represent your original work. You must use at least two resources to support your graphic.

**## UnitVI.pdf**

BUS 6320, Global Strategic Management 1

Course Learning Outcomes for Unit VI

At the end of this unit, you should be able to:

4. Explain methodologies in the overall evaluation of business strategies.
4.2 Recognize opportunities and problems of competing globally.

5. Assess ethical parameters related to global strategic business models.

5.1 Compare and contrast options that multinational enterprises have for entering foreign markets.
5.2 Apply the cost-responsive framework to evaluate strategies multinational enterprises (MNEs)

can pursue when competing globally.

Required Unit Resources

Chapter 10: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)
This chapter examines stages and states of globalization. It also examines the advantages and
disadvantages of competing globally and various strategies focused on cost reductions versus
local responsiveness. These include international, multidomestic, global-standardization, and
transnational strategies.

Unit Lesson

Lesson: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)

This unit focuses on global strategy and competition around the world. According to Rothaermel (2024),
“Globalization is a process of closer integration and exchange between different countries, businesses, and
peoples worldwide, made possible by falling trade and investment barriers, advances in telecommunications,
and reductions in transportation costs” (p. 377). The World Trade Organizer (WTO, n.d.) is the voluntary
organization of nations that develops and applies the rules related to global trade. The World Bank (2021)
notes that international trade has substantially changed the global economy and contributed to a major
reduction in poverty across the globe.

Competing Globally—Why?

In the course textbook, Exhibit 10.5: Advantages and Disadvantages of Competing Globally highlights the
rewards and difficulties of global trade. Key advantages include access to larger markets, access to low-cost
input factors, and the development of new skills. Key disadvantages include the liability that may be created
by a sense of foreignness, loss of reputation, and risks associated with the retention of intellectual property
(Rothaermel, 2024).

One of the most public issues related to competing globally is related to the growth of China. The World Bank
(2023) reports that China, with a population of more than 2 billion people, started an economic reform
program in 1978 that included a more open regulatory system that supported global trade; the new system
has been cited as responsible for annual GDP growth of more than 10% per year and societal improvements
such as health care, education, and poverty reduction. Many firms have taken advantage of the size of the
Chinese market to grow their business (Rothaermel, 2024).

Competing Globally—Where and How?

As firms consider going global, it is useful to consider the advantages and disadvantages in detail. One
method used to assess the location and process of a global expansion is the cultural, administrative, and

UNIT VI STUDY GUIDE
Global Strategy: Competing
Around the World

BUS 6320, Global Strategic Management 2

UNIT x STUDY GUIDE
Title

political, geographic, and economic (CAGE) framework outlined in Exhibit 10.6: The CAGE Distance
Framework. The factors in this model are designed to provide a comparison between countries on each of the
identified dimensions.

There are different modes of foreign market entry. There are a range of options from simply exporting
products to another country to physically establishing a presence in another country. Each firm must carefully
consider which mode of entry meets its needs at a point in time.

In assessing a mode of entry, a firm must consider two factors that are critical in determining its global
strategy: (1) a global standardization strategy versus (2) a localization strategy. The global standardization
strategy (an international strategy) means that the same product is used across the globe which has the
benefit of lower costs. However, there is increasing recognition of the importance of the local consumer
preferences (multidomestic strategy). A firm looking to go global must balance these competing forces. Firms
may also select a global standardization strategy that looks to economies of scale by having a standardized
product produced in a low-cost economy. Finally, a transnational strategy attempts to combine the benefits of
both standardization and local responsiveness. Refer to Exhibit 10.9: International, Multidomestic, Global-
Standardization, and Transnational Strategies: Characteristics, Benefits, and Risks for an overview of these
different options available to firms.

One element of going global is related to the concern about fairness and equity in business practices.
Transparency International (n.d.) is a nongovernmental organization with a mission that includes promoting a
level playing field for businesses operating in the global environment.

Summary

In conclusion, many firms have seen advantages in pursuing a global presence. There are different risks and
rewards in going global and several options that can be used to consider the mode of entry. Recent advances
in communication have driven the death-of-distance hypothesis. However, events including the global
pandemic and war in Ukraine and the middle east have confirmed the need for robust supply chains that
reflect an understanding of the unique risks faced by global firms.

References

Rawpixel. (n.d.). Character illustration of people with global network concept [Image]. Freepik.

https://www.freepik.com/free-vector/character-illustration-people-with-global-network-
concept_3585190.htm#query=strategy%20global%20business%20planning&position=2&from_view=
search&track=ais&uuid=eab5dd3f-267d-4ae8-9a3a-5381e987b5ac

Rothaermel, F. T. (2024). Strategic management (6th ed.). McGraw Hill.

https://online.vitalsource.com/#/books/9781265954574

Transparency International. (n.d.). About. https://www.transparency.org/en/about

The World Bank. (2023, April 20). The World Bank in China.

https://www.worldbank.org/en/country/china/overview

Vector4stock. (n.d.). Business process illustration infographic of business structure from idea to successful

business project [Image]. Freepik.
https://www.freepik.com/free-vector/business-process-illustration-infographic-business-structure-from-
idea-successful-business-
project_26195295.htm#query=strategy%20global%20business%20planning&position=34&from_view
=search&track=ais&uuid=eab5dd3f-267d-4ae8-9a3a-5381e987b5ac

World Bank Live. (2021, May 24). Spreading the gains from trade more widely: Making trade work better for

the poor [Video]. https://live.worldbank.org/spreading-gains-from-trade-more-widely

BUS 6320, Global Strategic Management 3

UNIT x STUDY GUIDE
Title

World Trade Organization. (n.d.). What is the WTO?
https://www.wto.org/english/thewto_e/whatis_e/whatis_e.htm

Learning Activities (Nongraded)

Nongraded Learning Activities are provided to aid you in your course of study. You do not have to submit
them. If you have questions, contact your instructor for further guidance and information.

Activity: Explore the World Economic Forum (Optional)
Conduct an internet search for the World Economic Forum website. Explore the website as it relates to the
fourth industrial revolution and the trends that are shaping the future of business. You may also review the
website for videos that highlight the forum’s work as it relates to post-pandemic supply chain issues and
global business.

Activity: Case Study (Optional)
Read Chapter Case 10 Part I: IKEA: The World’s Most Profitable Retailer in your textbook. In a personal
journal, note your thoughts about the case.

– Course Learning Outcomes for Unit VI
– Required Unit Resources
– Unit Lesson

– Lesson: Global Strategy: Competing Around the World (ULOs 4.2, 5.1, and 5.2)

– Competing Globally—Why?
– Competing Globally—Where and How?
– Summary

– References

– Learning Activities (Nongraded)
– Activity: Explore the World Economic Forum (Optional)
– Activity: Case Study (Optional)

November 6, 2026