Category: Writing

describe how Mahindra & Mahindra, an automotive business, launched its LYLF app in India to allow travellers to plan and share experiences whilst exploring.

write a case study of the situation Indian tractor manufacturer Mahindra & Mahindra synchronized the launch of its farming equipment initiative with the sowing/harvesting season to get farmers’ attention. India is home to a large farming community that lacks the resources to own tractors and other modern farm equipment machinery; poor famers had to borrow machinery from their wealthier counterparts. Mahindra & Mahindra decided to put an end to this practice and launched a first-of-its-kind tractor-aggregator service, called ‘Trringo’ (Ring up a tractor and go!) and educated farmers on the benefits of farm mechanisation before unveiling Trringo’s services by placing articles in agricultural magazines read by the rural population. The media outreach programme across a number of Indian states led to a high demand for Trringo services: over 12,000 farmers rented the tractors, clocking more than 18,200 hours of field work.

write a case study about Cereal brand Kellogg’s reached substantial brand awareness in India by creating an all year-round communication with consumers. Kellogg’s faced disconnected identity even after having been present in the Indian market for years, since the levels of trust and perception about the brand and its products were low, presenting a barrier for the brand’s expansion. Kellogg’s wanted to reach out to their socially active core audience and implemented a brand strategy using technology in tune with the digital age, harnessing live data feeds to inform collaborative decision-making at every step of the marketing process, from planning to execution, across multiple media. The strategy, called LOOP, helped reaching the consumers in the most adaptive and culturally relevant manner, starting with a successful pledge to offer free breakfast to underprivileged children, capitalising on the Cricket World Cup’s excitement, and promoting the product Kellogg’s muesli. More than 150 days of engagement through live contests and conversations led to 300% more buzz and relevance for Kellogg’s and the strategy helped increase brand trust and confidence by 30%.

how Johnson’s Baby Lotion, a baby products brand, increased its consumer engagement in India by making moisturizing fun and an experience that enriched the mother-baby bond.

describe a case study of the following IPE Global, an international development consultancy company, used PR and social media to support an event in India focused on child and maternal health. IPE Global wanted to support a global summit on child and maternal health to raise awareness and a sense of urgency around the issue. It built an integrated newsroom to create content including infographics and videos during the summit, provide live social media updates and continually engage with the media. 814 media outlets around the world reported the story and an interview with the Indian Prime Minister reached 1.1 billion people

Write a case study of Iodex, a pain relief balm brand, increased brand sales and consideration by launching a three-phased mobile OBD campaign in India. Iodex’s sales were decreasing as competitior’s ad-spend was tuning out the brand’s message. Iodex used data analysis and consumer profiling tactics before launching a three-phased OBD mobile campaign, which used a different ad message as the campaign progressed. Those with higher engagement scores on a first phase would be retargeted for a second or third OBD message, until finally being contacted for message recall measuring. Consideration scores increased by 14% and sales grew by 12%.

write a case study by reading the following Godrej Nature’s Basket (GNB), a gourmet grocery and fresh food store in India, used PR to launch an offline and online campaign using brand alliances and consumer engagement. GNB had to avoid media saturation, differ from other innovative industry members and target its niche set of customers. The campaign featured a meet your mentor programme, a fresh food theatre, a presence at Vikhroli Cucina, a food blogger’s networking event, and used social media to interact with consumers in real-time. GNB earned over 21 lakhs of earned media; reached 50k through consumer engagement, PR and influencer community reach and achieved a total of 45 brand tie-ups with celebrity chefs, restaurants, corporates and influencer groups.

Fair & Lovely: Delay Marriage case study

Singapore’s Changi Airport raised awareness about its duty-free shopping offer by inviting two influential vloggers to record their visit to the airport. Despite 3.67 million Indians transiting through the airport, Changi was unable to get them to shop there as well. The #ChangiBarepackers campaign, which highlighted the shopping options at the airport, was headlined by two influential vloggers who travelled with an empty suitcase each and filled them at the airport. The vloggers created visual content, and video blogs and images amplified the message across YouTube, Instagram, Facebook and Twitter. The campaign exceeded the KPIs set in terms of engagement on social media platforms by more than 200%, the India Facebook fan base increased by 40,172 people in a month, and, partially due to the campaign, passenger traffic at the Changi Airport increased by 7.8%. Write a case study about this topic