Category: Writing

How Energy brand Red Bull reinvented its content strategy on Facebook to become relevant to the Indian audience, while staying true to the brand’s values

describe how Mahindra & Mahindra, an automotive business, launched its LYLF app in India to allow travellers to plan and share experiences whilst exploring.

write a case study of the situation Indian tractor manufacturer Mahindra & Mahindra synchronized the launch of its farming equipment initiative with the sowing/harvesting season to get farmers’ attention. India is home to a large farming community that lacks the resources to own tractors and other modern farm equipment machinery; poor famers had to borrow machinery from their wealthier counterparts. Mahindra & Mahindra decided to put an end to this practice and launched a first-of-its-kind tractor-aggregator service, called ‘Trringo’ (Ring up a tractor and go!) and educated farmers on the benefits of farm mechanisation before unveiling Trringo’s services by placing articles in agricultural magazines read by the rural population. The media outreach programme across a number of Indian states led to a high demand for Trringo services: over 12,000 farmers rented the tractors, clocking more than 18,200 hours of field work.

write a case study about Cereal brand Kellogg’s reached substantial brand awareness in India by creating an all year-round communication with consumers. Kellogg’s faced disconnected identity even after having been present in the Indian market for years, since the levels of trust and perception about the brand and its products were low, presenting a barrier for the brand’s expansion. Kellogg’s wanted to reach out to their socially active core audience and implemented a brand strategy using technology in tune with the digital age, harnessing live data feeds to inform collaborative decision-making at every step of the marketing process, from planning to execution, across multiple media. The strategy, called LOOP, helped reaching the consumers in the most adaptive and culturally relevant manner, starting with a successful pledge to offer free breakfast to underprivileged children, capitalising on the Cricket World Cup’s excitement, and promoting the product Kellogg’s muesli. More than 150 days of engagement through live contests and conversations led to 300% more buzz and relevance for Kellogg’s and the strategy helped increase brand trust and confidence by 30%.

how Johnson’s Baby Lotion, a baby products brand, increased its consumer engagement in India by making moisturizing fun and an experience that enriched the mother-baby bond.