Singapore’s Changi Airport raised awareness about its duty-free shopping offer by inviting two influential vloggers to record their visit to the airport. Despite 3.67 million Indians transiting through the airport, Changi was unable to get them to shop there as well. The #ChangiBarepackers campaign, which highlighted the shopping options at the airport, was headlined by two influential vloggers who travelled with an empty suitcase each and filled them at the airport. The vloggers created visual content, and video blogs and images amplified the message across YouTube, Instagram, Facebook and Twitter. The campaign exceeded the KPIs set in terms of engagement on social media platforms by more than 200%, the India Facebook fan base increased by 40,172 people in a month, and, partially due to the campaign, passenger traffic at the Changi Airport increased by 7.8%. Write a case study about this topic
Tag: Paper Writing
-
write a paper on • Types of Cryptography • Todays latest used cryptographic techniques •…
write a paper on • Types of Cryptography • Todays latest used cryptographic techniques • Different types of threats to network • various methods of Network Security
-
write a seminar report on holographic data storage system…………………….
write a seminar report on holographic data storage system……………………….
-
Write a research paper on CAR SPEED CONTROL USING BLUETOOTH…
Write a research paper on CAR SPEED CONTROL USING BLUETOOTH
-
write a research paper on artificial intelligence in the power system…
write a research paper on artificial intelligence in the power system
-
write a paper on Past & Present Future Of Artificial Intelligence…
write a paper on Past & Present Future Of Artificial Intelligence