A required course for all business majors in the business core. The course examines the role of…

COURSE DESCRIPTION A required course for all business majors in the business core. The course examines the role of marketing and marketing processes. The student will acquire an understanding of marketing concepts, terminology, associated technologies, practical applications, and how marketing relates to other business functions. COURSE OBJECTIVES Marketing is a practice with which we are all familiar. It also plays a vital role in the modern business environment. The main objective of this course if for students to gain a thorough understanding of Marketing Management as it relates to the classic marketing mix concept: product, price, place and promotion activities in both profit and nonprofit organizations; analysis of the external environment as it affects marketing and the impact of the emerging digital age. In addition, this course is meant to: 1. Encourage academic thought, 2. Expand competence in academic writing, 3. Instill confidence in public speaking, and 4. Challenge your assumptions 5. Get you comfortable with your personal brand
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5434624_2_Principles-of-Marketing–Online–5-.docx