[ANSWERED] Create a digital marketing campaign for the ‘direct competitor’ of your chosen brand in your…

Create a digital marketing campaign for the ‘direct competitor’ of your chosen brand in your assessment one. A campaign means incorporating/using a central theme or idea for a marketing strategy. For instance, Coca-Cola is known for its standout campaign. It uses the central idea of sharing. As such, the tagline‘Share a coke became popular. In terms of online channels, content with the share a coke tagline and storytellingwerespreadacrossFacebook, YouTube, Instagram, and so forth. The company also explored‘interactivity’to establish relationship between the product and consumers. The campaign addressed the brand’s objectives–revenue, engagement, and an intimaterelationship between consumers and the product.Overall, a campaign focussedon a central theme–typicallycreative andwith a‘wow’factor’. It servedas a backbone for the utilisation of channels andcontentsfor generating revenue.