REQUIREMENT ANAYSIS
(Please fill all the relevant fields, you can leave the field blank which is not applicable)
Course pursuing _______Web Strategy______________
Topic of the assignment _______Website Analysis Report__________
Any particular
case study / company / article / software
to be taken _____________________
Any particular reading module or material required while doing the assignment
You will be analysing ONE of the following registered charity organisations
.
Choice of websites
1. Club Rainbow (Singapore): https://www.clubrainbow.org/
2. Food from the Heart: https://www.foodfromtheheart.sg
3. Singapore Cancer Society: https://www.singaporecancersociety.org.sg
4. Willing Hearts: http://www.willinghearts.org.sg
5. Guide Dogs Singapore Ltd: http://www.guidedogs.org.sg
Referencing style to be used ________APA Style___
Word limit ______2000 words___________________
Rubrics attached (Y/N) ____N_______
Number of minimum references to be used _____7___
Format to be followed _____As attached______
Other specifications or requirements
Section A: Website analysis
1. Overview of the website
2. Analysis of website aims and objectives
3. Analysis of website message/call to action.
4. Analysis of stakeholders, publics and audiences
5. Analysis of website strategy/ies
6. Analysis of other campaign online channels and tactics
Section B: Strategic recommendations based on the above analysis.
you could use the four components of communications, content, creative and technical to anchor some of your recommendations for the organisation to implement. (e.g. What are some of the improvements they can make to each parts of the four components. So if for the technical component, you could recommend a new Cms or a chat bot )
Attachments:
5447282_1_Requirement-anaysis.docx
5447282_2_Assignment-Example.pdf
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