There are countless ways to advertise commodities and services. Medium of advertisement evolved from advertisements such as flyers, newspapers, books, magazines to YouTube pop-up ads, Facebook banners, digital billboards, and any other written advertisement available on various platforms. However, many pieces of research and studies were conducted proving that stylistics and language features influence the efficiency of persuasion in print advertisements. Companies and entrepreneurs use a stylistic approach as part of the marketing strategy. According to a famous business consultant, Peter Drucker, “Marketing is not a function, it is the whole business seen from the customer’s point of view.” Clearly, the point of view of the customers is greatly influenced by the business branding. Business slogans being part of the business branding impacts the nature of thoughts of the consumer on a particular product and services. Stylistics on advertisements has a profound influence on individuals, their actions, and their financial and purchasing decisions. It is evident in the sales of two identical products or services with different use of language in their advertisement.
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