This question aims to enhance students’ research and analytical ability through the application…

Purpose:
This assignment aims to enhance students’ research and analytical ability through the application of
their economic knowledge in the unit to compose a company report.
The recommended assignment structure is as follows:
Table of content
Executive Summary (Optional)
Introduction
Introduction to the company
Industry background
The market structure of the industry
Factors that influence demand for the company’s product(s)
Factors that influence supply of the company’s product(s)
Elasticity
Impacts of an event on the industry/company
Conclusion
List of References.
Detailed requirements of the assignment
Organize yourselves into groups of 4 or 5 students and give your group details to your lecturer(s) no
later than Week 6 (for Normal Mode) or Week 4 (For Block Mode 1) and Week 8 (for Block Mode 2).
Late submission of group member list may result in your being unable to submit the group
assignment.
You are a group of advisors to the Management Board in your company.
In determining the company’s strategy in the next 5 years, your managers have required you to
prepare a 2,500 word market report. The market report should, as a minimum, address the following
key issues:
1. A description of your company and the industry your company is in, including:
? An overview of the company.
? An overview of the industry (including some key statistics such as revenue,
employment, the industry’s contribution to national GDP, and industry growth rate).
2. An analysis of the market structure the industry is in, including:
? The type of market structure it is in and why (based on the characteristics of the
industry).
? The market leaders in the industry and some statistics about them.
3. A discussion about (i) two determinants of demand, and (ii) two determinants of supply for
your product(s) or service(s) that you consider to be the most influential.
4. A discussion about the demand elasticity for your product(s) or service(s) which answers the
following questions:
? Is your product(s) or service(s) elastic or inelastic? Why?
Attachments:
2969125_1_Assignment-economics.pdf