What kind of brand is it (commercial, creative, artist, organisation, product, content provider etc., may be more than one)
•Can you find any specific literature/theory/framework that applies to your brands industry/environment
•Are there any specific challenges facing your kind of brand (so challenges impacting creative brands, challenges impacting content provider brands etc.)
Tutorial 5
Identify and analyze the identity and the personality of the allocated brand.
Attachments:
6506199_1_branding-evaluation-of-marvel.docx
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