[ANSWERED] You are Brand Manager for Rotadent that markets electric toothbrushes…

You are Brand Manager for
Rotadent
that markets electric toothbrushes. Using your knowledge of the decision-making process (including levels of decision making, evoked set strategies, and perceived risk reduction tactics) provide recommendations on how
Rotadent
can attempt to gain more market share from more well-known brands like
Oral-B
.
Question 2.
Identify and explain the consumer behaviour theories and concepts underlying ALDI’s strategy?
Question 3.
Based upon your knowledge of consumer attitudes, explain how
repeat purchase does not necessarily mean brand loyalty
.
Attachments:
5592895_1_consumer-assessment-3.docx