You will design a proposal that will solve a public relations problem/s that you have identified, or capitalise on a public relations opportunity/ies.
The proposal should follow the structure outlined below:
Proposal Structure:
Executive Summary
Table of Contents
Situation Analysis
Goals & Objectives
Research Program
Target Publics (or stakeholders)
Strategy and Tactics
Implementation Schedule
Budget
Evaluation
Attachments:
5553061_1_2020-alr700-assessment-information.docx
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