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Create a digital marketing campaign for the ‘direct competitor’ of your chosen brand in your assessment one. A campaign means incorporating/using a central theme or idea for a marketing strategy. For instance, Coca-Cola is known for its standout campaign. It uses the central idea of sharing. As such, the tagline‘Share a coke became popular. In terms of online channels, content with the share a coke tagline and storytellingwerespreadacrossFacebook, YouTube, Instagram, and so forth. The company also explored‘interactivity’to establish relationship between the product and consumers. The campaign addressed the brand’s objectives–revenue, engagement, and an intimaterelationship between consumers and the product.Overall, a campaign focussedon a central theme–typicallycreative andwith a‘wow’factor’. It servedas a backbone for the utilisation of channels andcontentsfor generating revenue.

This assessment is a hurdle task and will constitute 40% of your overall mark in the Unit. Please write the protocol for a hypothetical clinical trial of your design. Do not copy or modify an existing clinical trial protocol. Use the headings and sub-headings outlined below. The word limit for this assessment is 2400 words. When you save your assignment for submission please include your name in the filename
Attachments:
6766855_1_mph-5236-assessment-4-template.pdf

You are graduate student in pharmacology at a large
university working under the direction of a senior researcher. You notice, on
reading a paper on the pharmacology of a new serotonin reuptake inhibitor,
which your senior director published in a top journal in your fi eld, that
there are problems with the diagrams in the paper. You cannot seem to reconcile
the diagrams with the published data. You approach her with this problem, and
she shrugs it off, saying that you do not understand the research well enough
to make a judgment about it. What should you do?

You are a postdoctoral fellow in epidemiology at a
university collaborating with a senior researcher. You have just read an
important paper in your fi eld and contact the author about it. The paper is
one of several the author has published from a large, publicly funded database.
You ask the author if you can have access to the database to confi rm your own
work. The author says he will share data with you only if you agree to a formal
collaboration with him and name him as a coauthor in publications that use the
database. What should you do?

You are the director of the Department of Veterinary
Medicine at a veterinary school associated with a university. You are also the
chair of your institution’s animal care and use committee, which oversees
animal research. The group People for the Ethical Treatment of Animals (PETA)
has staged some protests recently in your community. A local reporter calls you
on the phone and wants to do an interview with you about animal research and
animal rights. How should you handle this situation?

You are professor of pediatrics and an expert on child
abuse. You have been asked to serve as an expert witness for the defense in a
case. The prosecutors have hired two experts who are prepared to testify that
child abuse probably occurred. You know these experts from professional
meetings and from their published work, and you have a great deal of respect
for them. After examining the X-rays, photographs, and other data, you are not
convinced that child abuse has occurred, and you could offer testimony that
supports the defense in this case. As a long-standing advocate of child welfare
and rights, you would have a hard time testifying for the defense and
contradicting the testimony offered by your colleagues. You want to protect
your reputation, in any case. The defense will fi nd another expert if you
refuse their request. What should you do?

1. Do you think that most scientists and science students
are ethical?
2. When, how, and why are scientists tempted to violate
ethical standards in research?
3. What situations in science present the most diffi cult
ethical problems and dilemmas?

1. Is reasoning the best method for making an ethical
decision? Why or why not?
2. Do you think that ethical theories and principles have
some bearing on practical choices and decisions? Why or why not?