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The firms listed below have different core competencies. All are clear leaders in their industries, although all also have strong rivals. You have to research one of the firms, identifying its core competencies and outcomes from those competencies. You will then evaluate those competencies against one of its rivals.
Choose ONE of these firms:
Nike Apple Allianz Costco Netflix Starbucks
Attachments:
5545169_1_1st-written-assessment–1-.pdf

Planning: Analyzing the Situation, Selecting Media; Media Skills: Email
· You are the head of public relations for a cruise line that operates out of Miami. You are shocked to read a letter in a local newspaper from a disgruntled passenger, complaining about the service and entertainment on a recent cruise. You need to respond to these publicized criticisms in some way. What audiences will you need to consider in your response? What medium or media should you choose? If the letter had been published in a travel publication widely read by travel agents and cruise travelers, how might your course of action have differed? In an email message to your instructor, explain how you will respond.
4.12. Planning: Assessing Audience Needs; Media Skills: Blogging; Communication Ethics: Making Ethical Choices
· Your supervisor has asked you to withhold important information that you think should be included in a report you are preparing. Disobeying him could be disastrous for your working relationship and your career. Obeying him could violate your personal code of ethics. What should you do? On the basis of the discussion in Chapter 1, would you consider this situation to be an ethical dilemma or an ethical lapse? Explain your analysis in a brief email message to your instructor.
4.13. Planning: Limiting Your Scope
· Suppose you are preparing to recommend that top management install a new heating system that uses the cogeneration process. The following information is in your files. Eliminate topics that aren’t essential and then arrange the other topics so that your report will give top managers a clear understanding of the heating system and a balanced, concise justification for installing it.
Ø History of the development of the cogeneration heating process
Ø Scientific credentials of the developers of the process
Ø Risks assumed in using this process
Ø Your plan for installing the equipment in the headquarters building
Ø Stories about the successful use of cogeneration technology in comparable facilities
Ø Specifications of the equipment that would be installed
Ø Plans for disposing of the old heating equipment
Ø Costs of installing and running the new equipment
Ø Advantages and disadvantages of using the new process
Ø Detailed 10-year cost projections
Ø Estimates of the time needed to phase in the new system
Ø Alternative systems that management might want to consider
4.14. Planning: Choosing the Direct or Indirect Approach
– Indicate whether the direct or indirect approach would be best in each of the following situations and briefly explain why. Would any of these messages be inappropriate for email? Explain.
Ø A message to the owner of an automobile dealership, complaining about poor service work
Ø A message from a recent college graduate, requesting a letter of recommendation from a former instructor
Ø A message turning down a job applicant
Ø A message announcing that because of high air-conditioning costs, the plant temperature will be held at 78° F during the summer
Ø A message from an advertising agency to a troublesome long-term client, explaining that the agency will no longer be able to work on the client’s account”
Attachments:
5547367_1_Business-writing-coursework.docx

“A writer is working on an insurance information brochure and is having trouble grouping the ideas logically into an outline. Using the following information, prepare the outline, paying attention to the appropriate hierarchy of ideas. If necessary, rewrite phrases to make them all consistent.
-Accident Protection Insurance PlanCoverage is only pennies a day-Benefit is $100,000 for accidental death on common-is $100 a day for hospitalization as result of motor vehicle or common carrier accident-Benefit is $20,000 for accidental death in motor vehicle accident-Individual coverage is only $17.85 per quarter; family coverage is just $26.85 per quarter-No physical exam or health questions-Convenient payment—billed quarterly-Guaranteed acceptance for all applicants-No individual rate increases-Free, no-obligation examination period-Cash paid in addition to any other insurance carried-Covers accidental death when riding as fare-paying passenger on public transportation, including buses, trains, jets, ships, trolleys, subways, or any other common carrier-Covers accidental death in motor vehicle accidents occurring while driving or riding in or on automobile, truck, camper, motor home, or nonmotorized bicycle”
150-200 words