Category: Nursing

  • Initial Steps for an Evidence-Based Project Template Capstone Project Assignment

    Initial Steps for an Evidence-Based Project Template Capstone Project Assignment

    The purpose of the Initial Steps for an Evidence-Based Project Template assignment is for students to apply the concepts they have learned in this course and develop the framework for the initial steps to the student’s capstone project. The assignment allows the student to initiate the steps for planning, researching and developing an evidence-based project. The template assignment includes the initial steps in planning for an evidence-based practice intervention project.  Directions:  The student will use the Template and complete the required items   1.Introduction (25 to 50 words) – Provide an introduction to your topic or project. The introduction gives the reader an accurate, concrete understanding what the project will cover and what can be gained from implementation of this project. 2.Overview of the Problem (50 to 70 words) – Provide a synopsis of the problem and some indication of why the problem is worth exploring or what contribution the proposed project is apt to make to practice. 3.Project Purpose Statement (20 to 40 words) – Provide a declarative sentence or two which summarize the specific topic and goals of the project. 4.Background and Significance (50 to 100 words) – State the importance of the problem and emphasize what is innovative about your proposed project. Discuss the potential impact of your project on your anticipated results to the betterment of health and/or health outcomes. 5.PICOt formatted Clinical Project Questions (No word limit) – Provide the Population, Intervention, Comparison, Expected Outcomes and timeframe for the proposed project. 6.Literature Review (200 to 400 words) – Provide the key terms used to guide the search for the evidence and provide at least five (5) summaries of research studies to support the evidence. 7.Critical Appraisal of Literature (200 to 400 words) – Provide information on the strength of the evidence, weaknesses of the evidence, what is known from the evidence, and what are the gaps in the evidence. 8.Develop an EBP Standard (150 to 250 words) – List a bundle of care of two (2) to three (3) intervention from the evidence and discuss how individual patient’s preferences will be considered. 9.Implications (150 to 250 words) – Provide a summary of the consequences from the proposed project on research, education and practice. 10.References – Provide references used in the template using APA 6th ed. Manual. Initial Steps for an Evidence-Based Project Template Capstone Project Assignment

    ORDER A PLAGIARISM-FREE PAPER NOW

    Initial Steps for an Evidence-Based Project Template

    (Week 8)

    CLICK HERE FOR A TUTORIAL ON HOW TO EDIT THIS DOCUMENT

     D2L_USU_CON_MSN563_InitialStepsforanEvidence-BasedProjectTemplate

     

    Project Title:

     

     

    Student Name:

     

     

    Introduction:
    (25 to 50 words)

     

     

     

    Overview of the Problem:
    (50 to 70 words)

     

     

     

     

    Project Purpose Statement:
    (20 to 40 words)

     

     

     

     

    Background and Significance:
    (50 to 100 words)

     

     

     

     

     

    PICOt Formatted Clinical Project Question:

     

    P
    opulation –

     

    I
    ntervention –

     

    C
    omparison –

     

    O
    utcome –

     

    t
    imeframe –

     

     

    Literature Review:
    (200 to 400 words)

    Include
    –

    Key terms used to guide the search for evidence

    Five (5) research studies to support the evidence

     

     

     

     

     

     

    Critical Appraisal of Literature:
    (200 to 400 words)

    Include
    –

    Strength of the Evidence

    Weaknesses of the Evidence

    What do we know?

    What are the gaps?

     

     

     

     

     

    Develop an EBP Standard:
    (150 to 250 words)

    Include
    –

    Identify a bundle of care of two (2) to three (3)– Practice guidelines, Assessments, Actions and Treatments

    How will the individual patient’s preferences be considered?

     

     

     

     

     

     

     

     

     

     

     

     

    Implications:
    (150 to 250 words)

    Research

     

     

     

     

     

    Education

     

     

     

     

     

    Practice

     

     

     

     

     

    References:
    (APA 6
    th
    . ed. Format)

     

     

     

     

     

     

     

     

     

     

     

     

     I
    nitial Steps for an Evidence-Based Project Template Capstone Project Assignment

  • How infectious diseases are covered in the news media essay assignment paper

    How infectious diseases are covered in the news media essay assignment paper

    Find an example of how infectious diseases, or an infectious disease are/is covered in the 
    news media 
    (e.g. CNN, NBC, NY Times, The Oregonian, etc.)
    not health based websites (NOT- WebMD, CDC, Mayo Clinic, etc.).  How infectious diseases are covered in the news media essay assignment paper.

    ORDER A PLAGIARISM-FREE PAPER NOW

    Examine the example and answer these questions in paragraph form summarizing the article:

    Does it tell you how to prevent getting the disease?

    Does it tell you who is at risk?

    Does it tell you how many people are at risk?

    What is the incidence or prevalence provided? Which is it? Incidence or prevalence that they are reporting?

    How does it make you feel? Scared? Empowered?

    What information do you feel like the article was lacking or that you wish it would have told you?

    How is this a public health issue?

    What are some public health solutions (either that you can think of, or that they provide in the article) to prevent/stop the spread of the disease? How infectious diseases are covered in the news media essay assignment paper.

    Verify the information. Do this either by looking up the related information through peer reviewed articles or check the statistics at the CDC, WHO or related sites.  Is whatever it is talking about legitimate/accurate information or is it hype?

    Please also provide a link to the source. 
    How infectious diseases are covered in the news media essay assignment paper

  • Case Study on Death and Dying

    Case Study on Death and Dying

    The practice of health care providers at all levels brings you into contact with people from a variety of faiths. This calls for knowledge and acceptance of a diversity of faith expressions.

    The purpose of this paper is to complete a comparative ethical analysis of George’s situation and decision from the perspective of two worldviews or religions: Christianity and a second religion of your choosing. For the second faith, choose a faith that is unfamiliar to you. Examples of faiths to choose from include Sikh, Baha’i, Buddhism, Shintoism, etc.

    In your comparative analysis, address all of the worldview questions in detail for Christianity and your selected faith. Refer to Chapter 2 of 
    Called to Care
     for the list of questions. Once you have outlined the worldview of each religion, begin your ethical analysis from each perspective. Case Study on Death and Dying.

    ORDER A PLAGIARISM-FREE PAPER NOW

    In a minimum of 1,500-2,000 words, provide an ethical analysis based upon the different belief systems, reinforcing major themes with insights gained from your research, and answering the following questions based on the research:

    How would each religion interpret the nature of George’s malady and suffering? Is there a “why” to his disease and suffering? (i.e., is there a reason for why George is ill, beyond the reality of physical malady?)

    In George’s analysis of his own life, how would each religion think about the value of his life as a person, and value of his life with ALS?

    What sorts of values and considerations would each religion focus on in deliberating about whether or not George should opt for euthanasia?

    Given the above, what options would be morally justified under each religion for George and why?

    Finally, present and defend your own view. Case Study on Death and Dying.

    Support your position by referencing at least three academic resources (preferably from the GCU Library) in addition to the course readings, lectures, the Bible, and the textbooks for each religion. Each religion must have a primary source included. A total of six references are required according to the specifications listed above. Incorporate the research into your writing in an appropriate, scholarly manner.

    Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required.

    This Case Study on Death and Dying assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

    You are required to submit this Case Study on Death and Dying assignment to Turnitin. Please refer to the directions in the Student Success Center.

    Case Study on Death and Dying

    Top of Form

    Case Study on Death and Dying 

     

    1

    Unsatisfactory

    0.00%

    2

    Less Than Satisfactory

    65.00%

    3

    Satisfactory

    75.00%

    4

    Good

    85.00%

    5

    Excellent

    100.00%

    70.0 %Content

     

    20.0 %Identification of Ethical Issues as They Relate to the Four Principles of Principlism

    The ethical issues are incorrectly organized. Case Study on Death and Dying

    Ethical issues are adequately organized according to the four principles of principlism. Some of the categorization is suspect.

    Ethical issues are organized according to the four principles of principlism.

    Ethical issues are organized according to the four principles of principlism. A distinction between the four principles is clearly stated, but the reasoning of the categorization is merely adequate.

    Ethical issues are organized according to the four principles of principlism. A distinction between the four principles and the reasoning of the categorization is clearly stated.

    20.0 %Description of the Christian Worldview and the Other Worldview

    The description of the Christian worldview and the selected worldview address little to none of the seven worldview questions and the description is mostly incorrect or irrelevant.

    The description of the Christian worldview and the selected worldview address most of the seven worldview questions with little evidence of a surface-level understanding.

    The description of the Christian worldview and the selected worldview adequately address all seven worldview questions, but the description has a surface-level understanding.

    The description of the Christian worldview and the selected worldview address all seven worldview questions with evidence of basic understanding utilizing a detailed description.

    The description of the Christian worldview and the selected worldview address all seven worldview questions with evidence of a deep understanding utilizing a detailed description.

    20.0 %Analysis of Ethical Issues through Christian Worldview and the Other Worldview

    The primary principles and values in the decision making process of each worldview have little to no relevance. Ethical reasoning seems to have no connection from the worldview considerations.

    The primary principles and values are acknowledged in the decision making process of each worldview. Ethical reasoning is loosely based from the worldview considerations.

    The primary principles and values surface in the decision making process of each worldview. Ethical reasoning is implied from the worldview considerations.

    The primary principles and values are recognized in the decision making process of each worldview. Ethical reasoning is explained from the worldview considerations. Most implications of the principles and values are given consideration.

    The primary principles and values are clearly distinguished in the decision making process of each worldview. Ethical reasoning is clearly delineated from the worldview considerations. The implications of the principles and values are given complete consideration.

    10.0 %Personal Recommendation

    The personal recommendation from the student’s worldview is stated, but the justification has little to no relevance.

    The personal recommendation from the student’s worldview is stated with proper justification. Case Study on Death and Dying

    The personal recommendation from the student’s worldview is stated with proper justification with some implications explained.

    The personal recommendation from the student’s worldview is stated with proper justification. The primary principles of the student’s worldview are clearly described with most implications explained.

    The personal recommendation from the student’s worldview is stated with proper justification. The primary principles of the student’s worldview are clearly described with all implications explained.

    20.0 %Organization and Effectiveness

     

    7.0 %Thesis Development and Purpose

    Paper lacks any discernible overall purpose or organizing claim.

    Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear.

    Thesis and/or main claim are apparent and appropriate to purpose.

    Thesis and/or main claim are clear and forecast the development of the paper. They are descriptive and reflective of the arguments and appropriate to the purpose.

    Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.

    8.0 %Argument Logic and Construction

    Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources.

    Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.

    Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis.

    Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative.

    Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

    5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)

    Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.

    Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied.

    Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.

    Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.

    Writer is clearly in command of standard, written, academic English. Case Study on Death and Dying

    10.0 %Format

     

    5.0 %Paper Format (use of appropriate style for the major and assignment)

    Template is not used appropriately or documentation format is rarely followed correctly.

    Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.

    Appropriate template is used. Formatting is correct, although some minor errors may be present.

    Appropriate template is fully used. There are virtually no errors in formatting style.

    All format elements are correct.

    5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)

    Sources are not documented.

    Documentation of sources is inconsistent and/or incorrect, as appropriate to assignment and style, with numerous formatting errors.

    Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.

    Sources are documented, as appropriate to assignment and style, and format is mostly correct.

    Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

    100 %Total Weightage

     

    Case Study on Death and Dying

     

    Case Study on Death and Dying

  • ASD(Atrial septal defects) and VSD (Ventricular septal defects)

    ASD(Atrial septal defects) and VSD (Ventricular septal defects)

    1)  You will be providing care for patients of different cultures. Choose a diet that would be cultural specific for a patient with new onset of hypertension. Identify the culture of the patient and discuss how you would explain this diet to your patient. For example, how would you adapt the D-A-S-H (dietary approaches to stop hypertension) diet for a Hispanic patient?

    2)   Briefly discuss the symptoms of right- and left-sided HF. What common primary care diagnoses result in the development of HF symptoms? Discuss the treatment of one of these common causes. What are some serious signs and symptoms of acute HF and the findings you may encounter during auscultation? When would you refer to cardiology for evaluation and treatment? Also discuss the criteria used to make a diagnosis of HF and interpretation of any diagnostic results that would be obtained. Consider your practicum experiences and discuss them as they relate to the topic.

    3) Discuss the definitions of ASD(Atrial septal defects) and VSD (Ventricular septal defects). What are the symptoms and the assessment findings you may encounter among children? What are the symptoms and physical examing findings from ascultation for each in adults? Briefly discuss treatment options for children and adults with ASD and VSD. ASD(Atrial septal defects) and VSD (Ventricular septal defects)

  • evidence-based intervention project

    Evidence-Based Practice – Using supporting documentation from at least one (1) nursing publication, describe how evidence-based practice is different from research. How would you identify a research project as being an evidence-based intervention project versus the creation of knowledge in a nursing research project?

  • Professional Resume and Cover Letter Writing Assignment

    Professional Resume and Cover Letter Writing Assignment

    Write an introductory cover letter of no more than 500 words in which you explain your professional objectives, professional interests, and strengths as an applicant

    . Both the cover letter and resume should be formally written using a professionally accepted format. Review “Resume Resources,” located at for 
    http://www.resume-resource.com/examples-medical.html
     for examples of approved formats; however, other professional templates may be used.

    ORDER A CUSTOM-WRITTEN PAPER NOW

    Share your resume with a colleague and elicit their feedback. Revise your resume if needed and submit the resume in the assignment section of the course. Professional Resume and Cover Letter Writing Assignment.

    APA style is not required, but solid academic writing is expected.

    This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

    You are not required to submit this Professional Resume and Cover Letter Writing assignment to Turnitin. Professional Resume and Cover Letter Writing Assignment

    Professional Resume and Cover Letter Rubric

     

    1

    Unsatisfactory

    0.00%

    2

    Less than Satisfactory

    75.00%

    3

    Satisfactory

    83.00%

    4

    Good

    94.00%

    5

    Excellent

    100.00%

    80.0 %Content

     

    40.0 %Introductory cover letter of no more than 500 words in which you explain your professional objectives, professional interests, and strengths as an applicant. Cover letter is formally written using a professionally accepted format.

    No cover letter is provided. Professional Resume and Cover Letter Writing Assignment

    The cover letter is missing one or more of the components as indicated by the assignment instructions, including no more than 500 words in which you explain your professional objectives, professional interests, and strengths as an applicant, or not in a professionally accepted format.

    The cover letter includes all components as indicated by the assignment instructions, including no more than 500 words in which you explain your professional objectives, professional interests, and strengths as an applicant.

    The cover letter includes all components as indicated by the assignment instructions. Explanation of your professional objectives, professional interests, and strengths as an applicant is written in a clear and concise manner.

    The cover letter includes all components as indicated by the assignment instructions. Explanation of your professional objectives, professional interests, and strengths as an applicant is written in a clear and concise manner. Cover letter has a professional appearance.

    40.0 %Resume detailing your license(S), earned degree(S), certification(S), professional experiences, previous positions held, membership in professional organizations, publications and skills. Resume is formally written using a professionally accepted format.

    No resume is provided. Professional Resume and Cover Letter Writing Assignment

    The resume is missing one or more of the components as indicated by the assignment instructions, including the detailing your license(s), earned degree(s), certification(s), professional experiences, previous positions held, membership in professional organizations, publications and skills.

    The resume includes all components as indicated by the assignment instructions, including the detailing of your license(s), earned degree(s), certification(s), professional experiences, previous positions held, and membership in professional organizations, publications, and skills.

    The resume includes all components as indicated by the assignment instructions and are offered in a detailed yet concise manner. Professional Resume and Cover Letter Writing Assignment

    The resume includes all components as indicated by the assignment instructions and are offered in a detailed yet concise manner. The resume has a professional appearance.

    10.0 %Organization and Effectiveness

     

    10.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)

    Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.

    Some distracting inconsistencies in language choice (register) and/or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.

    Language is appropriate to the targeted audience for the most part.

    The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.

    The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.

    10.0 %Format

     

    10.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)

    Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.

    Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register), sentence structure, and/or word choice are present.

    Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used.

    Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and effective figures of speech are used. Professional Resume and Cover Letter Writing Assignment

    Writer is clearly in command of standard, written, academic English.

    100 %Total Weightage

    ProfessionalCoverLetterweek1

    Professional Resume and Cover Letter Writing Assignment

  • Revitalizing a Brand Essay Assignment Paper

    Revitalizing a Brand Essay Assignment Paper

    Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study. Revitalizing a Brand Essay Assignment Paper.

    Write a four to six (4-6) page Revitalizing a Brand Essay Assignment Paper in which you:

    ORDER A PLAGIARISM-FREE PAPER NOW

    Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

    Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

    Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

    Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.

    Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Revitalizing a Brand Essay Assignment Paper

    Your Revitalizing a Brand Essay Assignment Paper must follow these formatting requirements:

    Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

    Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. Revitalizing a Brand Essay Assignment Paper. RevitalizingABrand

  • Brand Stretch Spectrum and Market Product Grid

    Brand Stretch Spectrum and Market Product Grid

    Please respond to the following: “Brand Stretch Spectrum and Market Product Grid”

    Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale.

    Use the Internet to research the product offerings of a local health care organization. (
    Note
    :These offerings are often found on the health care organizations homepage.) Based on your knowledge of your local region, consider the potential markets for these products. With the grid, you should, at a minimum, analyze the resulting market-product combination. Determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rationale.

    Brand Stretch Spectrum and Market Product Grid

  • Diagnosis and Management of Genitourinary Disorders Discussion Essay Assignment

    Diagnosis and Management of Genitourinary Disorders Discussion Essay Assignment

    Many genitourinary (GU) disorders such as kidney disease begin developing during childhood and adolescence (Johns Hopkins Children’s Center, 2010). This early onset of disease makes it essential for you, as the advanced practice nurse caring for pediatric patients, to identify potential signs and symptoms. Although some pediatric GU disorders require long-term treatment and management, other disorders such as bedwetting or urinary tract infections are more common and frequently require only minor interventions. In your role with pediatric patients, you must evaluate symptoms and determine whether to treat patients or refer them for specialized care. For this Discussion, consider potential diagnoses, treatment, and/or referral options for the patients in the following three case studies. Diagnosis and Management of Genitourinary Disorders Discussion Essay Assignment.

    ORDER A CUSTOM-WRITTEN PAPER NOW

    Case Study 1

    You see a 3-year-old with a 2-day history of complaints of dysuria with frequent episodes of enuresis despite potty training about 7 months ago. She is afebrile and denies vomiting. Physical examination is normal. Dipstick voided urine analysis reveals: specific gravity 1.015, Protein 1+ non-hemolyzed blood, 1+ nitrites, 1+ leukocytes, and glucose-negative. Diagnosis and Management of Genitourinary Disorders Discussion Essay Assignment .

    Case Study 2

    Mark is a 15-year-old with complaint of acute left scrotal pain with nausea. The pain began approximately 6 hours ago as a dull ache and has gradually worsened to where he can no longer stand without doubling over. He is afebrile and in marked pain. Physical exam is negative except for elevation of the left testicle, diffuse scrotal edema, and the presence of a blue dot sign. Diagnosis and Management of Genitourinary Disorders Discussion Essay Assignment .

    Case Study 3

    Maya is a 5-year-old who presents for a well-child visit. She is a healthy child with no complaints. Physical examination is normal. Routine urinalysis indicates 2+ proteinuria; specific gravity 1.020; negative for glucose, blood, leukocytes, and nitrites. Her blood pressure is normal, and she is at the 60th percentile for height and weight.

    To prepare:

    Review “Genitourinary Disorders” in the Burns et al. text.

    Review and select one of the three provided case studies. Analyze the patient information.

    Consider a differential diagnosis for the patient in the case study you selected. Think about the most likely diagnosis for the patient. Diagnosis and Management of Genitourinary Disorders Discussion Essay Assignment .

    Think about a treatment and management plan for the patient. Be sure to consider appropriate dosages for any recommended pharmacologic and/or non-pharmacologic treatments.

    Consider strategies for educating patients and families on the treatment and management of the genitourinary disorder. Diagnosis and Management of Genitourinary Disorders Discussion Essay Assignment .

    By Day 3

    Post
     an explanation of the differential diagnosis for the patient in the case study you selected. Explain which is the most likely diagnosis for the patient and why. Include an explanation of unique characteristics of the disorder you identified as the primary diagnosis. Then, explain a treatment and management plan for the patient, including appropriate dosages for any recommended treatments. Finally, explain strategies for educating patients and families on the treatment and management of the genitourinary disorder. Diagnosis and Management of Genitourinary Disorders Discussion Essay Assignment.

  • Lateral Marketing Strategy

    Lateral Marketing Strategy

    Please respond to the following: “Lateral Marketing Strategy”

    Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.

    Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization.

    Lateral Marketing Strategy