HOW NETFLIX USE OF DATA SCIENCE AND ALGORITHMS TO MAXIMIZE CUSTOMER EXPECTATION.
Research Question.
·Why is customer behavior data so Important in OTT platform?
·How Netflix uses big data to create content and enhance user experience
·How to Use Customer Behavior Data to Drive Revenue (Like Amazon, Netflix & Google)
·Can use Customer Behavior Data to Deliver Personalized Customer Experiences
How the personalized content offered by Netflix is shaping the consumers’ expectations from new and upcoming streaming platforms( I need to analysis from other platform).
Research Objectives & their relevance
Identify the new face of the TV industry (Impacts of the Streaming Model on Television Industry)
·Comparative assessment of satisfaction level of viewers of Netflix and other video streaming platforms ·Identify the potential drivers that determine the perceived value of content streaming platforms ·Identify the factors that influence the consumers choice for content streaming platforms ·To identify the trend set by the Netflix in terms of content diversity, quality, affordability and ease of access that are acting as factors behind attracting and retaining viewers ·Develop suitable recommendations for new entrants as well as existing ones to meet the changing expectation of the content consumers
This document will be assessed on:
Short restatement and justification of the research problem
Relevance of objectives to the stated problem
Adequate assessment of the relevant secondary data
Justification of the research design and proposed methodology, including data collection and sampling methods. Questions to be answered include:
can it be done this way?
is it an appropriate design – is there a precedent for this design/approach?
will it provide the right kind of data and enough of it?
will analysis of the data provide the insights required?
are projected costs defendable?
Proposed analytical methods
The Project Proposal will outline the project’s aims, rationale, focus of the applied research, milestones, and the projects resource requirements. The assignment will need to consider both practical and academic requirements and will show how the research and practical work will integrate.
Research budget and timelines
(time frame must finish by mid November 2020
) for completion of the project
Quality of written presentation (referencing, grammar, punctuation and clarity).
Attachments:
5536843_1_Assinment-01.docx
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